Nahdi Pharmacies Mark the International Women's Day & Mother Day With a Campaign

In every March each year, there are specific days designated for women and celebrated in many countries around the globe, including the International Women's Day and the Mother's Day. Celebrating such a joyful occasion, Nahdi Pharmacies launched the campaign "You're the Most Precious Gift" with participation of more than 45 well-known brands. The campaign was organized in 5 major cities in the Kingdom comprising Jeddah, Riyadh, Dammam, Abha and Al Madinah Al Munawara. Throughout the campaign, women have enjoyed greatest deals with fabulous offers and discounts on cosmetic products in all of Nahdi branches. Nahdi campaign is a culmination of the Saudi woman's involvement and a recognition of her positive impact she is imposing in the community.

"We are delighted to launch this campaign which reflects our growing appreciation for the roles deployed by Saudi women in many fields and their active support to their families”, said Mr. Yasser Jaoharji, CEO of Nahdi Pharmacies Group. "The International Women's Day or the Mother's Day should be seen as an opportunity to appreciate the women that are closer to us for the nurturing, loving and supporting role they play in our lives. The women in our lives - our mother, sister, daughter, or wife help shape the people we are today. It is important for every woman to have a positive powerful presence through dedicative performance, effective contribution to community’s development, or personally through her elegant and sparkling look she can demonstrate by being nice to everyone around her”, Mr. Jaoharji added.

The campaign included an assortment of activities like sending greeting 140,000 SMS, social media invitation and posts to our stores which reached 4160 views, in addition to 25 beauty bloggers participated in the days. In line with the campaign, Nahdi pharmacies surprised their female consumers with pink roses, balloons, and valuable gifts distributed to 5160 females, in a lovely atmosphere leaving women pleasingly surprised at the gesture.  

The campaign also involved interviewing some females to talk about their own experiences with Nahdi make-up products, asking them to give valuable tips and advices to other females for 2018. Females have also been asked about the inspiring women who had a great impact on them, a person’s gift for those who made their life special. Nahdi also shot a special heart-warming video of women with their hopes they will share with other important and stunning women in their lives.

Nahdi would like to remind women to see the beauty in themselves, appreciate other women, and understand that their power lies from within. Woman is really a valuable gift, a never ending giver who never expects anything in return. “It is time to take stock of those women, and tell them how grateful we are to have them in our life”.