Montblanc releases limited edition Augmented Paper to commemorate 45th UAE National Day

In celebration of the UAE’s 45th anniversary, international luxury Maison Montblanc has released a special edition UAE-themed Augmented Paper set, celebrating innovation and tradition. Limited to 45 pieces, the outside cover of the newly launched digital writing set has been designed by French artist Hakim Idriss, displaying a modern contemporary design in the national colours of red, white, green and black.

A unique set comprising a lined paper notebook and Montblanc StarWalker Ballpoint Pen housed in a sophisticated leather envelope, Augmented Paper marries the traditional art of hand writing with the new fast-paced digital world. Written notes and sketches can be transferred from paper to a mobile device with the simple press of a button, where it can then be edited, shared with others and translated into digital text to increase productivity and performance.

Bringing together the best of both analogue and digital worlds, Augmented Paper pairs the enjoyment of a natural Montblanc writing experience on real paper with the efficiency of digitizing work so that it can be organized and shared from everywhere.

Commenting on the special UAE-edition Augmented Paper set, Eric Vergnes, President of Montblanc Middle East, India and Africa said: “Montblanc has built its success on upholding the values of heritage and tradition while embracing the evolving needs of its clients.  The UAE is a dynamic and inspiring country with a rich culture and heritage, as well as a strong focus towards development and innovation. As such, we are happy to modestly contribute to the celebrations of the 45th Anniversary, with this special edition of Montblanc’s latest innovation.” 

The Special Edition UAE 45th National Day Augmented Paper set will be on display at the Montblanc Exhibition at the Main Entrance of the Dubai Mall until the 5th December. Each set costs AED2,785/- and is available for sale in Emirates Towers Boutique, The Galleria on Al Maryah Island Boutique, Abu Dhabi and at the Dubai Mall Exhibition.