Technology & IT | Tuesday 3 February, 2015 3:22 pm |

Mobily has developed the possibility of buying Ranan ringtones through launching the Ranan application program interface (API) in an innovative move, aiming to enhance the sales of this unique service.

This API enables Websites that hosts various content, like Islamic, poetry, entertainment or Music, the possibility to customize its content and enable it to be set as a user ringtone or to be sent as gifts to Mobily customers through these platforms without the need for traditional methods such as sending short code activation via SMS or call IVR. This way Mobily users are able to set any tone they want as their ringtone through any website, social media or Mobily Application
From his part, Mr. Ayman Al-Ghamdi, Executive Manager Content & Apps Management in Mobily said that "we spotted the easiest way to use the Ranan API, when the subscriber presses on the “purchase” button and enters his phone number, he will receive a message containing an activation code to verify the number of the user. Moreover, this platform allows revenue sharing policy which supports the marketing side of the service.

Mr. Al-Ghamdi added that Mobily focuses on innovation as an important value that can push the company’s operations forward. Ranan service is the most prominent of its kind in the region, especially that the company is keen to support it every now and then by innovations and marketing campaigns to promote its market value.
Ranan service is witnessing high demands, especially after Mobily introduced the " Ranan" innovative application which can be downloaded for free from the Apple store and Google Play store, which allows Ranan users to fully engage and control all aspects and features of Ranan with the ease of one click.
As Mobily always seeks new and innovative ideas, Mobily Ranan is introducing the all new and first of its kind; the “Athan Ranan” service, which automatically changes the user’s current ringtone with a pre-recorded message notifying their callers with prayer time. This service can adjust the prayer times automatically according to the user’s location.