Business & Money | Tuesday 20 January, 2015 8:12 am |

Mindshare, part of WPP, is a global media agency network helping clients to make collaborative and adaptive decisions across their paid, owned, and earned marketing. Recently, food product leader DANONE selected Mindshare to expand their existing business relationship across their entire portfolio.

Mindshare has been working as the media agency for Al Safi DANONE since early 2008, and was also entrusted with social media business for the growing water category in 2014. DANONE recently decided to consolidate their business for 2015 across three major divisions – dairy, water, and Nutricia early-life products.

Mindshare presented under the One DANONE brand which leverages global and local benefits such as cutting-edge tools, research, trading, and strategy. After an intense pitch process, DANONE decided to continue their long-standing relationship with Mindshare. “What made MindShare stand out was their in-depth understanding of consumer & brand strategy, creative thinking & above all the quality of resources” says DANONE representative Rizwan Ali, Integrated Marketing Communications Manager, Al Safi DANONE.

“We are proud to win the consolidated media business for DANONE across the GCC and Levant markets” says Mindshare MENA region CEO Samir Ayoub. “We have greatly enjoyed the partnership with Al Safi DANONE over the past 7 years. Now that the 3 DANONE business divisions of Fresh Dairy, Early Life Nutrition & Waters have been consolidated with us, our team is excited about the many new creative possibilities for 2015 and beyond”.