Middle East Franchise Expo from October 25 to 26 attracts international and national brands

The Convention Centre of the Jumeirah Beach Hotel in Dubai will be the focal point for the region’s premier franchise exhibition on 25-26 October. The event brings together local and international brands with products and services from over 90 companies alongside workshops and networking opportunities with special stands designed for ‘Meet the Buyer’ meetings.

The Middle East Franchise Expo is hosted by the Middle East & North Africa Franchise Association (MENAFA) which is under the royal Patronage of HRH Prince Bandar bin Saud bin Khaled Al-Saud as its Honorary Chairman.  

A major highlight of the event will be the presentation of the ‘MENAFA Awards for Excellence in Franchising’ by His Excellency Abdulrahim Hassan Naqi, Secretary General of the Federation of GCC Chambers (FGCCC).  Award categories will include Best ME Multi-Brand Operator, Best ME Master Franchisee Operator, Best ME Franchise Brand, Best ME Franchise Professional and many more.

Speaking as Chairman of MENAFA, Dr Khalid AlSharfa said: “It was important that MENAFA is a local organization registered in the UAE.  We are therefore able to demonstrate both national and international experience with local faces and a strong presence to give credibility to the markets and investors.”  

Half the available exhibition space has already been allocated to national brands such as ADMC, Johnny Rockets, Quiznos Sub, Southern Fried Chicken, FFS-UK, Fuddruckers EMA, Taste of Mediterranean, Golden Spoon, AURA Training Centre, Bioskinspa, ASTECO, Owndays, Khaneen, Hatay Sofrasi, Mandilicious, Canton, Coffee Aroma, Sizzler House, Roma Way, Tako Hut, Danube Home,Imtenan, Water Babies & Premier Sports, Miniboss Business School, Ideo Parfums, Diamantine, Charley’s Philly Steak, The Bagel Bar Coffee House, Papa Murphy’s Pizza, Project Pie, iLuba Flowers, Coffee Planet, 54 East and many others.

 “Over the two days we will provide a unique platform for the Region’s dynamic franchise industry.  Prospective investors will be able to engage with a wide variety of brands interested in building successful international and national networks,” added Dr AlSharfa.

Sary Hamway as a Director of World Franchise Associates said: “As the strategic partner” of the event we offer an unrivalled opportunity to meet to do business.  In addition we provide real depth and diversity through high-level brand presentations and workshops to ensure that everyone benefits.”

Topics covered by the conference’s program include: Trends and opportunities in franchising, Choosing the right franchise, ABC of successful franchising, Franchise legal and regulatory requirements, Best practice for national and international expansion, Women in franchising, e-commerce & social media and Shopping mall developments.   

The organisers have urged registered visitors to sign up for one to one meetings with franchisors and senior Brand representatives to discuss their investment and business aspirations.  

Franchise professionals and potential investors who are interested in attending the Middle East Franchise Expo can register at this link: http://www.menafa.com/expo/.