MERAAS Launches Boutique Le Chocolat

• Unique anchor store gathering 28 luxury brands exclusively under its roof with 60 more coming soon
• Offering chocolate aficionados choice from an assortment of more than 700 different flavors of premium chocolate
• A luxury chocolate gourmet destination open now at

CITY WALK

Dubai, UAE; Meraas, the Dubai-based holding company, has opened Boutique Le Chocolat, its newest homegrown concept in CITY WALK this month. Boutique Le Chocolat brings together internationally renowned chocolatiers and a world of indulgence for all chocolate lovers under one roof.

From bespoke items to a luscious array of ready-made hand crafted creations to personalised exquisite blends of chocolate, a universe of chocolate awaits visitors. There are over 28 luxury brands in store at the moment, marking their foray for the first time into the Middle East Market, and a further 60 more arriving soon. It is the first and only luxury retail experience based entirely on multi-brand premium chocolates in the region, spanning an area of 13,000 feet square with an additional 20,000 feet square as part of its planned expansion.

Boutique Le Chocolat introduces internationally acclaimed brands from across the globe to the UAE and the region, each selected for its quality, creativity and craft. Visitors can enjoy the inspiration and skill of each carefully created morsel that tantalizes the senses. As they walk in, they are greeted with aromatic chocolate scented bubbles with a guaranteed mouthwatering effect. They then embark on a gourmet experience, wandering among the beautiful chocolate creations that adorn the store. They also have the opportunity to learn about and taste the varying styles of chocolate couverture. Furthermore, guests can create their own personal chocolate bar with a personalized label and an individual message for any occasion.

Guests can also feast their eyes on the beautiful chocolate sculptures that decorate the store. Those who would like to take a break to consider the options, can enjoy refreshing warm drinks at Boutique Le Chocolat Café or alternatively experience a delectable meal at Cocoa Kitchen, a cocoa centric cuisine restaurant where each dish, savory or sweet, has an enchanting accent of cocoa.

Kareem Faisal, Chief Retail Officer at Meraas said: “In line with Dubai Plan 2021 that aims to build a positive and happy community, Meraas is committed to creating new experiences in Dubai and the region that enrich lives of the people.

Boutique Le Chocolat is not merely a shopping experience; it is a one-of-a-kind destination, where chocolate aficionados can indulge in a sweet haven that offers them a premium selection of the finest bonbons and bars with around 700 different flavors. It brings together the most extraordinary international chocolatiers under one mesmerising roof.”

The store offers a full sensory experience, immersing clients in the enchanting world of artisan chocolate-making from bean to final product. A foray into the realm of mellow, creamy, rich and deep taste sensations awaits.

World class chocolate requires world class chocolatiers and Boutique Le Chocolat has them in abundance, hailing from Japan, Belgium, USA, Switzerland and France. Among them, Patrice Chapon, who began his career at Buckingham Palace, deLafèe, famous for its delicious chocolates adorned with edible gold and considered the world’s most expensive chocolate, the Guittard Chocolate Factory in San Francisco, established in 1868 and as sought after now as it was then, Chocolat originating in Aix-en-Provence, dedicated to an exclusive line of gourmet chocolates and the French House of Bernachon. All masters in their field and all dedicated to providing Dubai with the finest chocolate creations in the world.

The list of premium chocolate brands available at the store include: Boutique Le Chocolat, TA Milano, Amedei, Choc d H, Jean Charles Rochoux, Maison Chaudun, Arnaud Lahrer, Marie Belle, John Kelly, Du Rhone, Hugo & Victor, deLafee, Aoki, Henri Le Roux, Chapon, Peter Beier, Boissier, Bellanger, Palet D’Or, Guittard, Benoit Nihant, Rococo, Bernachon, Vincent Guerlais, Z Chocolat, Fabrice Gilotte and Roberto Cavalli

For more information visit www.boutiquelechocolat.com

Social Media

Facebook: @boutiquelechocolat

Instagram: @boutiquelechocolat

About Boutique Le Chocolat:

Is the first and only multi-brand retail experience based on chocolate; a totally unique and original concept thanks to its scale and diversity. Inspired by the Paris Salon du Chocolat yet reinvented and lifted to another level, the store celebrates chocolate in all its glory offering an exceptional platform for a truly unique ingredient. It is every chocolate lover’s dream as they get to experience the best form of chocolate craftsmanship at the hands of the world’s renowned chocolate artisans. Moreover, it is a journey that will allow you to discover the most confidential chocolatiers in the world and the most innovative experiences around the cocoa bean and chocolate. Meraas has built relationships with the chocolatiers that you see within the store today thanks to the collaborations with chocolate luminaries such as Salon du Chocolat & Cacao Barry. Fueled by the interaction between chocolate, chocolatiers and chocolate lovers, Boutique Le Chocolat is a brand exclusively dedicated to the delights of chocolate and cocoa.