(MENAFA) reports exceptional results from visitors and exhibitors at 3rd ME Franchise Expo held recently in Dubai

The Middle East & North Africa Franchise Association (MENAFA), organisers of the Middle East Franchise Expo confirmed the 4th edition on 2017. 

Dr Khalid Al Sharfa, Chairman & Founder of MENAFA was delighted with the response from visitors and exhibitors alike.  He commented that “there was an amazing atmosphere throughout the Convention Centre as 100 exhibitors engaged over the two days with nearly 5000 investors from 20 countries to do business together”.  Conference Program franchise experts were equally outspoken in their praise together with His Excellency Abdulrahim Hassan Nagi, Secretary General of GCC Chamber of Commerce & Industry and Atiq Juma Nasib, Senior Vice President, Commercial Services Sector of Dubai Chamber of Commerce & Industry.

Delight among the 12 companies nominated the 2016 MENAFA Awards for Best in Franchise Excellence in specific categories was most evident.  Burger Ranch was nominated the Best International Franchise Brand; EMARAT and Hospitality Board Holding Co. as Best MENA Multi Brand Operator; Reem Al Bawadi as Best MENA Franchise Brand;  ICONS Coffee Couture as Best UAE Franchise Brand;  Wall Street English as Best Saudi Arabia Franchise Brand;  Asteco Real Estate as Best UAE Service Brand;  Khaneen as Best Kuwait Franchise Brand;  Play Bahrain as Best Bahrain Franchise Brand;  Al Qarashi as Best MENA Retail Brand;  Doner Deli and Al Fanar Restaurant as Best UAE Food Brand; Falcon Kitchen Equipment as Best Franchise Industry Service and Aura Training Centre as UAE Emerging Brand.

His Excellency Abdulrahim Hasan Naqi, Secretary General of the Federation of GCC Chambers (FGCCC) and Mr. Atiq Juma Nasib, Senior Vice President, Commercial Services Sector of Dubai Chamber of Commerce & Industry kindly presented the MENAFA Awards.   

The Middle East Franchise Expo come under the Patronage of MENAFA Honorary Chairman His Highness Prince Bandar bin Saud bin Khaled Al-Saud.  The Expo is also supported by the Dubai Chamber of Commerce, Khalifa Fund, Dubai Tourism and the Federation of the GCC Chambers of Commerce and sponsored by ALEF Book Stores from Egypt and RE/MAX from KSA.

Dr Khalid AlSharfa, Chairman & Founder of MENAFA and organiser of Middle East Franchise Expo said: “As a local organization registered in the UAE, MENAFA’s key strengths are its regional and international expertise, powered by local faces and relevant market intelligence, which will go a long way to assure credibility among the markets and investors”.  

Dr AlSharfa also mentioned “The franchise industry in the MENA Region has a secure platform in Dubai of which it can be justifiably proud to show case and support national and international brands as well as provide speakers of the highest quality.