Business & Money | Sunday 26 April, 2015 3:24 pm |

MAYBACH, one of the most iconic and luxurious brands in the World since 1909, is delighted and honoured to announce that the company’s first boutique showroom- MAYBACH- Icons of Luxury in the UAE was inaugurated by His Highness Sheikh Nahyan Bin Mubarak Al Nahyan. The ultimate luxury accessories brand was launched yesterday at the Yateem Optics showroom at Ground Floor, Lounge Area in Yas Mall, Abu Dhabi.

MAYBACH offers products which are hand-crafted and tailored to ensure their uniqueness and quality. MAYBACH’s philosophy is ‘To create the very best from the very best’ and the range of eyewear, accessories and leather items which the German company designs and produces can be said to be the epitome of luxury for connoisseurs with exceptional taste.

Mr Nasser Yateem, Executive President of the Yateem Group, described his feelings about the new partnership, “We are extremely proud and humbled by His Highness agreeing to inaugurate MAYBACH’s boutique within our showroom. Our aim, throughout our long and prestigious history, has been to provide the highest possible levels of eye care and optical services, and with the addition of the MAYBACH brand into our range, we are continuing with the tradition. We are glad to have Mr. Christoff Mies (Global Sales Director), Ms. Jutta Kahlbetzer and Mr. Wolfgang Thelen from Maybach in Germany; grace us on this occasion. We are also grateful for the support of Mr. Dirk Fetzer of Mercedes Benz cars Middle East. “

MAYBACH products are hand-crafted by specialists with decades of experience and are created from unique, natural material such as gold, diamonds, leather, horn and wood which bring an aura of opulence and striking individuality to each piece. The MAYBACH Limited Edition Collection of eye wear is one of the most sought-after collections in the world, with only 50 of each item being available globally.
The MAYBACH boutique, within Yateem Optics in Yas Mall, houses one such collection featuring eye wear which incorporates solid gold and blue diamonds set within stunning contemporary designs. The collection available at Yateem Optics is derived from the newly-launched MAYBACH Car series which sees MAYBACH’s collaboration with renowned luxury brand Mercedes Benz.

In addition to luxury accessories and eye wear, MAYBACH also produces its own Saddlery range which allows horse owners to order custom-made saddles to ensure a perfect fit and comfortable ride.

It is only fitting that such a select range of goods is to be found exclusively in one of Abu Dhabi’s premier optical showrooms under the Yateem family, one of the biggest and most prestigious optical brands in the UAE.
The Yateem family has been providing the highest levels of eye care in the GCC since 1910, and the new showroom in Yas Mall has one of the widest collections of international eye wear brands in the UAE.