Masrouji launches Precious Nature by Alfaparf Milano

Masrouji entered the growing GCC market last month, backed by a strong team and innovative products. After launching the Revolution temporary Hair color range, the brand is ready with its second range of appealing products - Precious Nature by Alfaparf Milano. 

Just as the name suggests, the new Precious Nature range has been formulated with the purest Mediterranean ingredients that are well-known for Italian cooking worldwide. The range, consisting of shampoos, masks and leave-in oils, allows you to create your own menus three different hair styles, using unique ingredients from Italy. 

For colored hair, Alfaparf recommends the Almond and Pistachio Shampoo, Mask and Oils from Sicily, which keep your hair color vibrant and prevent it from fading. Made with almond oil rich in ointments, which nourish and condition the hair and the essence of pistachio that helps prolong the intensity and brilliance of colored reflections. For those with curly/wavy hair or fine hair, a blend of Grape and Lavender from the Tuscany helps control frizz and add definition. The products contain grape serum, which controls frizz and detangles and softens the locks, and lavender which makes curls more defined control over volume. And last but not the least, for long and straight hair, Prickly Pear and Orange from Capri are the perfect solution. The oil of prickly pear has extraordinary regulating and softening properties and orange extract helps bring out the natural shine of your hair. 

“Using all natural ingredients, we allow our customers to choose what’s best for their type of hair. But one thing is for sure, no matter what recipe they choose from the Precious Nature range, they will see amazing results”, said Marijana Habek, International Educator, Alfaparf. The market is flooded with synthetic products that offer good results instantly, but continue to damage your hair with extended use. But consumers are getting more and more aware of this and are opting for more natural hair products and other body care products as well. Products with natural ingredients not only offer the desired results, but also improve the quality of your hair over time. 

The ever growing GCC fashion market and retail sector promises a bright future for all brands. And with its cutting-edge products, Masrouji is all set to make its mark and empower customers with the power to be the trend.