MARNI UNVEILS NEW WATCH IN COLLABORATION WITH G-SHOCK

Marrying G-SHOCK’s technical innovation with Marni’s explosive creativity, the new MARNI × G-SHOCK watch is an iconic symbol of indestructible resilience and precision. 

G-SHOCK’s forty-year tradition of quality, timeless products and Marni’s avant-garde approach to design, seamlessly come together in the new GMD-S5610MA-7ER wristwatch. Pulling from the G-SHOCK’s emblematic silhouette, the collaboration celebrates the heritage of both respective brands while furthering the design codes of each. 

Featuring the MARNI logo transformed into a graphic motif obsessively repeated on the case, bezel, and strap, even extending onto the packaging, the watch’s hypnotic pattern transforms into a hand-painted canvas, presented in shades of white, black, and red. 

MARNI × G-SHOCK underscores the brand's focus on visionary creativity that still upholds the highest standards of craftsmanship, ready to weather the challenges of everyday life. 

Shock-resistant and water resistant up to 200 meters, the watch also boasts a battery with a lifespan of three years. Made of bio-based resin which reduces environmental impact, the watch combines generous dimensions (45.7 x 40.5 x 11.9 mm) with a protective mineral glass—giving this unbreakable collectible accessory a vibrant and eclectic streetwear aesthetic.

Equipped with a high-performance stopwatch, the GMD-S5610MA-7ER offers a wide range of useful functions, such as a multi-function alarm, a fully automatic calendar, a countdown timer with a flash alert, and an hourly time signal to help keep track of time. The Super Illuminator LED backlight ensures readability in low-light conditions. 

The new MARNI × G-SHOCK will be available exclusively worldwide on marni.com and in select Marni boutiques starting November 6, 2024. Pre-orders for the watch will be available on marni.com starting October 31.

DOWNLOAD IMAGES HERE 

Photo credits:

Visuals by Sergio Cattivelli @cattivelli_studio

Courtesy of MARNI GROUP Srl

ABOUT MARNI

Founded in 1994, Marni is recognized as the most artistic, color-savvy, life embracing, off-beat brand in the luxury segment. Renowned for its subversive collections, Marni has consistently challenged the traditional codes of fashion and the seriousness of dressing up, celebrating individuality through its distinctive approach to materials and colors, combined with a unique taste for prints and shapes. Marni's quirky elegance is a range of possibilities, a lifestyle with an avant-garde spirit that holds a constant dialogue with the world of art, finding ultimate expression in special collaborations and capsule collections.

ABOUT G-SHOCK

CASIO’s shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as ‘the toughest watch of all time’. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe’s mantra “never, never give up." https://gshock.casio.com/intl/