Mall of the Emirates announces World of Fashion 2017 programme

Mall of the Emirates—the region’s first shopping resort and flagship luxury destination by Majid Al Futtaim—announces the highly anticipated programme for its annual fashion event ‘World of Fashion’, from October 10 – 14, 2017. The malls’ signature event will present the ultimate Autumn/Winter ‘17 edit with a daily schedule of celebrity appearances, live interviews, pop up workshops, social events and fashion presentations.

Regarded as the definitive destination to shop fashion and beauty, Mall of the Emirates, is celebrating this season with style. With Autumn/Winter ‘17 collections shown on the runways of New York, London, Paris and London now freshly in store, visitors can shop the season’s leading trends from the world’s most renowned fashion houses such as Dolce & Gabbana, Chanel, Fendi, Prada, Hermès and many more.

“This season’s rich programme for Autumn/Winter 2017 combines all that Mall of the Emirates is known for - high fashion, style inspiration, immersive experiences and great moments. World of Fashion has become a staple in Dubai’s fashion calendar and firmly positions the mall as the destination of fashion and luxury. Events such as ‘World of Fashion’ reaffirms our position as leaders of curated experiences which leave lasting memories for not only fashion followers but also the general public. We look forward to hosting one of the most talked about style events of the year,” said Hussain Moosa, Director for Mall of the Emirates.

Fashion enthusiasts are in for five days of pivotal fashion moments from celebrity appearances, creative showcases and intimate presentations. Just some of the fashion highlights at World of Fashion 2017 include:

House of Bazaar, October 10 - 14

Back for a third year at World of Fashion ‘House of Bazaar’ is an immersive experience in a bespoke space carefully curated by industry insiders. Visitors are invited on a journey through the pop up installation entering curated rooms of fashion, beauty, wellness and for the first time a devoted space for the little ones. Inside each room industry experts will present an inspirational look into what is trending this season. The creative spaces include:

The ‘Wellness Retreat’ devoted to all things mind, body and soul will offer nutritional tips and tricks, healthy recipes and the latest trends in lifestyle and fitness.

Enter ‘The Closet’, the beautiful inner oasis of the house pays homage to all things high-fashion. Visitors will be treated to a sartorial journey of discovery from the designers’ creating the most Insta-worthy ‘It’ pieces to Dubai-exclusive accessories available at Mall of the Emirates.

The world of beauty is brought to life in ‘The Boudoir’, a one-stop destination for beauty addicts. Dior’s International PRO Artists, Ralph Lyeif and Emmanuelle Geoffrey, will present live make-up demonstrations and one-one-one beauty consultations. 

For the first time, the house will showcase Autumn/Winter ‘17’s most beautiful collections for the little ones. Browse the best childrenswear and accessories that Mall of the Emirates has to offer. On October 13, mini guests can indulge in delicious treats before the kids steal the show on the runway.

In the Bazaar Garden, guests can meet and mingle while waiting for a guided tour, while at night, the House of Bazaar will transform into a chic show space hosting intimate fashion events.

The House of Bazaar is located in the mall’s Central Galleria from October 10 to 14 – open to the public on October 13 and 14.

Key highlights at Dubai’s most fashion address, House of Bazaar, include:

Live tutorial presentation by Jen Atkin, October 10

Watch celebrity hairstylist Jen Atkin present this season’s must have styles. Known for her standout cuts and amazing blow outs, see Jen in action at Mall of the Emirates. 

Exclusive live discussion with Roksanda Ilinčić October 11

Mall of the Emirates is hosting a live discussion session with international designer Roksanda Ilinčić who share her design inspiration, fashion thoughts and more at the mall’s Central Galleria on October 11, from 7:30 – 8pm.

In conversation with Shiva Safai, Carla DiBello and Caroline Stanbury, October 12

Join the ultimate power girls’ talk as they discuss everything from beauty to business. Dubai’s top reality stars and influencers come together for a fun conversation about fashion, beauty family and celebrity. 

As well as hosting one of the biggest fashion events in Dubai, Mall of the Emirates will once again bring SIMPLY Dubai back to the region. After a successful launch during World of Fashion 2016, SIMPLY Dubai returns exclusively at Mall of the Emirates with headline guests, Catt Sadler and Jacey Duprie along with regional influencers. The style icons and digital savvy panel will share their journey – successes and failures – with their peers, budding bloggers and style enthusiasts.  The international fashion and style event originating from Los Angeles is designed to connect career-minded fashion followers and beauty lovers with experts in their field. Mall of the Emirates is the first destination outside of the US to host the inspirational conference.

SIMPLY Dubai is on October 12, at Kempinski Hotel Mall of the Emirates, from 10 am to 6pm - tickets available on http://www.simply-inc.com/dubai

What’s more visitors shopping at Mall of the Emirates until October 31, throughout the malls’ Autumn/Winter’ 17 campaign, can avail from daily offers and win prizes worth AED 10,000 every day to put their best, and most fashionable, foot forward.

As Mall of the Emirates gears up for another incredible first-time fashion experience stay tuned to the mall’s social media pages for further information: www.malloftheemirates.com, www.facebook.com/MallOfTheEmirates, or www.instagram.com/malloftheemirates