Tourism & Hospitality | Monday 7 November, 2016 5:56 am |

The Middle East and North Africa’s leading shopping mall, retail and leisure pioneer, Majid Al Futtaim, took home a total of 18 trophies from the recent Middle East and North Africa Shopping Centre Awards, recognizing the outstanding marketing innovation and results achieved for its shopping malls in the UAE, Bahrain, Lebanon, and Oman.

 

Created to honour outstanding achievement in retail, marketing, net operating income enhancement, and the design and development of retail properties, the awards are jointly organized by the International Council of Shopping Centres (ICSC) and the Middle East Council of Shopping Centres (MECSC). 

 

During RECON 2016 for Middle East and North Africa, Majid Al Futtaim secured seven gold trophies in the categories of design excellence, the use of emerging technology in new media deployment, and the strength of its malls’ integrated digital campaigns, cause-related (CSR) marketing, and public relations campaigns.

 

On the same night, Majid Al Futtaim’s malls in Ajman, Fujairah Beirut, Dubai, Manama, Muscat, and Qurum were recognized with silver awards for net operating income growth through marketing, compelling sponsorship strategies, robust customer service experiences, innovative social media deployment, and marketing excellence in sales promotions and events.

 

Winners of the 2016 Middle East and North Africa Shopping Centre Awards were selected by a peer-based jury of eleven regional and international experts in shopping mall development, marketing, and operations, who fielded and evaluated hundreds of entries across six main categories.

 

“Securing 18 gold and silver trophies at the 2016 Middle East and North Africa Shopping Centre Awards underscores the investment that Majid Al Futtaim continues to make in communicating with and elevating the experience for our customers and partners across the Middle East,” said Ghaith Shocair, Chief Executive Officer Shopping Malls, Majid Al Futtaim Properties. “As part of the company’s vision to create great moments for everyone, everyday, we are committed to innovation and excellence in the way that we market our retail destinations through tools including events, advertising, social media, CSR, and PR.”

 

Contributing to the success of the seven gold and 11 silver awards were Majid Al Futtaim’s highly detailed submissions, which included campaign proof points such as video, photography, social media analysis, retailer and customer feedback, and editorial coverage for the participating malls.

 

 

 

Full list of Majid Al Futtaim Properties’ 2016 Middle East and North Africa Shopping Centre Awards:

 

GOLD

 

DESIGN AND DEVELOPMENT EXCELLENCE

RENOVATIONS/EXPANSIONS

MALL OF THE EMIRATES, DUBAI

 

NEW MEDIA EXCELLENCE

EMERGING TECHNOLOGY

HOLOGRAM

MALL OF THE EMIRATES, DUBAI

 

NEW MEDIA EXCELLENCE

INTEGRATED DIGITAL CAMPAIGNS

Crave Carnival- DFF

CITY CENTRE MIRDIF AND CITY CENTRE DEIRA, DUBAI

 

NEW MEDIA EXCELLENCE

SOCIAL MEDIA

PARK RIGHT

CITY CENTRE BAHRAIN, MANAMA, KINGDOM OF BAHRAIN

 

MARKETING EXCELLENCE

CAUSE RELATED MARKETING

NOT JUST SPECIAL, BUT SUPER!

CITY CENTRE DEIRA, DUBAI

 

MARKETING EXCELLENCE

GRAND OPENING, EXPANSION & RENOVATION

EXPANSION GRAND OPENING

MALL OF THE EMIRATES, DUBAI

 

MARKETING EXCELLENCE

PUBLIC RELATIONS

WORLD OF FASHION – House of Bazaar

MALL OF THE EMIRATES, DUBAI

 

SILVER 

 

NEW MEDIA EXCELLENCE

INTEGRATED DIGITAL CAMPAIGNS

Free Movie Invite Through Mobile App

CITY CENTRE AJMAN AND CITY CENTRE FUJAIRAH, UNITED ARAB EMIRATES

 

 

NEW MEDIA EXCELLENCE

SOCIAL MEDIA

Father’s Day –Social Media Campaign

CITY CENTRE BEIRUT, LEBANON

 

NOI ENHANCEMENT EXCELLENCE

LEASING

Leasing-MOE Re-Merchandising and Expansion

MALL OF THE EMIRATES, DUBAI

 

NOI ENHANCEMENT EXCELLENCE

MARKETING/SPONSORSHIPS

Union Pay-Global Shopping District Campaign

MALL OF THE EMIRATES, DUBAI

 

MARKETING EXCELLENCE

ADVERTISING

Shaun the Sheep Entertainment

CITY CENTRE MUSCAT AND CITY CENTRE QURUM, OMAN

 

MARKETING EXCELLENCE

CUSTOMER SERVICE EXPERIENCE AND/OR ENGAGEMENT

Customer Service Training program

MAJID AL FUTTAIM PROPERTIES

DUBAI, UNITED ARAB EMIRATES

 

MARKETING EXCELLENCE

GRAND OPENING, EXPANSION & RENOVATION

Grand Opening Celebration

CITY CENTRE MUSCAT, OMAN

 

MARKETING EXCELLENCE

PUBLIC RELATIONS

Park Right Campaign

CITY CENTRE BAHRAIN, MANAMA, KINGDOM OF BAHRAIN

 

MARKETING EXCELLENCE

PUBLIC RELATIONS

Fashiontainment

MALL OF THE EMIRATES, DUBAI

 

MARKETING EXCELLENCE

SALES PROMOTION AND EVENTS

Winter Tales Cinderella

CITY CENTRE BAHRAIN, MANAMA, KINGDOM OF BAHRAIN

 

MARKETING EXCELLENCE

SALES PROMOTION AND EVENTS

Candy Crush

CITY CENTRE DEIRA, DUBAI