Majid Al Futtaim’s City Centres to deliver golden moments in shopping

Majid Al Futtaim, the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa, is bringing a golden glow to its flagship properties including City Centre Deira, City Centre Mirdif, and the newly-opened City Centre Me’aisem to celebrate the 21st edition of the Dubai Shopping Festival, under the theme of ‘The Ultimate Shopping Destination’ from 1 January – 1 February 2016.

From twelve noon on New Year’s Day (1 January), the three City Centre malls and Mall of the Emirates will host the region’s first-ever ‘flash sale’ for a total of 12 hours, encouraging retailers to deliver deep and exclusive discounts of up to 90% off on coveted items to inaugurate DSF 2016 on a high note. In addition, during the flash sale, visitors to Majid Al Futtaim malls in Dubai – Mall of the Emirates and City Centres Deira, Mirdif and Me’aisem - will receive tokens when shopping at any retailer in the mall which will automatically enter them into a draw with the grand prize of AED 50,000 to be announced at twelve midnight on 1 January at City Centre Mirdif. The excitement of the DSF flash sale will be echoed with an international level of entertainment starting on January 7th, as the malls welcome the Golden Cirque with acrobatics, costuming and entertaining surprises that will delight visitors to City Centre Deira, City Centre Mirdif, and City Centre Me’aisem until January 16th. 

As well as the Golden Cirque performances, visitors to the three malls during DSF can enjoy a variety of roaming entertainment and stage shows.  Massive butterflies and larger-than-life birds from the Fluffies and Squawks shows will delight families in all corners of the malls throughout the month, while live presentations of an Imaginary World of acrobatics and a Kids Wonder gymnastics display will round out the compelling entertainment scheduled for DSF 2016.

Celebrating Dubai’s traditional association with precious metals, the malls will give away four kilos of gold – one kilo per week – worth AED 500,000 with winning opportunities throughout DSF.  City Centre Deira and City Centre Mirdif will encourage shoppers to prospect for gold coins with a metal detector, while City Centre Me’aisem will test its visitors’ memories with winners receiving golden surprises.  

In the last week of DSF, golden moments in the art of perfume come to the fore, as the City Centre malls play host to a Perfume Week series of workshops, sampling opportunities, pop-up activations, celebrity appearances and exhibitions including a showcase of the top ten most expensive perfumes, that celebrate the Middle East’s passion for exotic scents. 

“Dubai’s reputation as a city of gold has inspired Majid Al Futtaim to develop golden retail promotions, glittering entertainment, and a rich array of winning opportunities as part of DSF 2016,” said Fuad Mansoor Sharaf, Senior Director – Property Management, Shopping Malls for Majid Al Futtaim Properties.  “Throughout the month of January, with unrivalled customer experiences, City Centres Deira, Mirdif, and Me’aisem will celebrate over two decades of the City Centre brand as well as our partnership with DSF to deliver great moments for everyone, everyday.”