Boucheron organized a special ceremony through their partner in Saudi Arabia, Abdullah Saeed Binzagr Rubaiyat Jewelry and Watches, to showcase a selection of exclusive High Jewelry pieces.
The event was held in Hilton on November 6th 2019, in collaboration with the well-known Saudi fashion designer Sara Altwaim, Rubaiyat invited many well-known and influential female figures as well as a group of businessmen, influencers and press.
Boucheron granted the invitees the opportunity to get a closer look at the unique jewelry, which is being shown to the public for the first time in KSA.
During the event the Maison Boucheron displayed pieces from of its latest and iconic collections: Couture (Pompon pieces), Nature Triomphante (Lierre de Paris pieces), Serpent Bohème (Serpent Bohème Pompon Necklace), as well the creations of Hiver Imperial collection – Goutte Necklace, Bracelet and ring along with Bleu de Jodhpur collection.
Since its creation in 1858, quality and innovation have been at the forefront of Boucheron’s Jewelry. Boucheron felt that in order to build a reputation as a great jeweler one must use only the most beautiful of stones – a sentiment that was upheld by subsequent generations of the family. It is this focus on quality that has placed Boucheron amongst the most prestigious of makers, appealing to royals and celebrities
Rubaiyat Jewelry and watches ASB Company founded in 2014, their core business remains being the privileged exclusive agent of international brands such as Boucheron - first of the great contemporary jewelers to open a boutique on Place Vendôme - and covering a palette of international high-end luxury timepieces and jewellery brand names.
Authentic yet modern with an unrivalled traditional excellence, ASB Company prides itself for its continuous search in developing a market for exclusive creativity with state-of-the-art technology seekers, through the brands it partners by ensuring the excellence in craftsmanship and high quality service.
ASB Company’s vision shapes its alleyway by the desire to expand the finest experience of all, bringing to the Kingdom the leading names in the high-end watch and jewellery industry, offering timeless horizons of beauty and elegance to suit the taste of a generation, passionate yet still yearning for elegance and uniqueness.