MAGGI Launches Mixes Made Solely of Ingredients Found in Kitchen Cupboards, in Drive to Simplify the Making of Good Food

MAGGI has launched a new range of MAGGI Mixes in the Middle East, made solely of ingredients that people know and love, and are likely to find at home, as part of a recently introduced initiative simply dubbed “Kitchen Cupboard.”

“We are committed to creating good food moments for families, and helping people cook with natural ingredients every day,” said Jessy Abdulnour, Marketing Manager for MAGGI at Nestlé Middle East. “Today, we are proud to share our progress in simplifying 100% of our ingredients list, having started with the Excellence Soups last year, and the Mixes range now establishing another milestone in our product transformation journey.”

The new MAGGI Mixes use a blend of natural spices and herbs benchmarked to homemade tastes, fused together for the cooking of a range of dishes as diverse as Shawarma, Kabsa, Masala, and Bechamel, accenting all with such flavors as Hot & Spicy, Coriander & Garlic, or Zaatar & Lemon Pepper.

“We at MAGGI strongly believe that home cooking should be celebrated and encouraged as it plays a huge role in every culture, and greatly contributes to establishing and maintaining healthier lifestyles,” concluded Abdulnour.