Tourism & Hospitality | Thursday 28 July, 2016 11:13 am |

With the launch of the 19th edition of Dubai Summer Surprises on July 9th, residents and tourists alike have been indulging in some great retail therapy and availing themselves of numerous unbeatable deals and special offers from retailers for local, regional and international brands.

 

From high street to high fashion, shopaholics have lots to choose from during DSS 2016, a period when retailers have slashed their prices, put on the red tags, and allowing their customers to benefit from discounts of up to 75 % on a range of merchandise including apparel, jewellery, accessories, electronics, home furniture, and more.

 

Organised by the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (Dubai Tourism), DSS 2016 runs until 20 August under the theme ‘Own The Summer’.

 

With shoppers being spoilt for choice when it comes to shopping deals, DSS has also made it even more exciting to shop in Dubai during the summer with a line-up of family-oriented entertainment at malls across the city.

 

DSS visitors can continue to enjoy rewarding shopping experiences this weekend too, and pick up their must-have items at amazing prices.

 

What to watch out for this weekend at DSS 2016:

 

THE RETAIL AND PROMOTION PILLAR

 

Shop & Win Promotion

9 July – 20 August, Participating malls of Dubai Shopping Malls Group

 

Spend AED200 at participating malls and get a raffle coupon for a chance to win a brand new Infiniti Q50. A total of 12 Infiniti Q50 cars are being raffled away as prizes and there will be two winners per week so there are more chances to win.

 

Multiply Your Summer Fun

19 July – 27 August, The Dubai Mall

 

Looking for ways to spend the long, hot summer days? Emaar Entertainment is celebrating Dubai Summer Surprises (DSS) with exclusive deals and money-saving summer passes for some of Dubai’s most exciting indoor entertainment venues. Whether you are looking to experience the attractions on your own, with a partner or with your family, there is a deal to suit everyone covering Reel Cinemas, KidZania®, Dubai Aquarium & Underwater Zoo, Dubai Ice Rink and SEGA Republic at The Dubai Mall.

 

Go Where You’ve Always Wanted

7 July – 20 August, City Centre Deira & City Centre Mirdif

 

Shop and Win daily airline tickets to any destination for a minimum spend of AED300. Spend AED 1,500 and more and get instant guaranteed prizes!

 

SELECT

7 July – 20 August, Mall of the Emirates

 

Enjoy the trip pf your dreams and more. Shop to spin the Globe and enter the draw to win a luxury trip wherever it lands. Shop for AED 450 and get a chance to win this mystery vacation worth AED 150,000. 

 

Spend & Win Instant Prizes

9 July – 20 August, Dragon Mart 2

 

Simply spend AED 200 at Dragon Mart 2 and get a Scratch & Win card with prizes that include vouchers from AED 25, AED 50, AED 75, AED 100, AED 200, AED 500 and AED 1500. Additionally there will be a weekly draw for 1 winner who will win AED 10,000 worth of shopping vouchers.

 

Summer Offers at THE BEACH

9 July – 20 August

 

Visitors to THE BEACH can avail themselves of special offers and discounts - Rent a Tuk Tuk and it will arrive straight to your home, park or any other venue for all kinds of parties and events; at Real Madrid Café, kids can enjoy meals every Monday with every adult meal ordered; kids will receive a color-in sheet and a Frozen-Yogurt cup at Menchies; get a train ride along THE BEACH for AED 10 and discounts on Aqua Fun, Splash Pad and Reel Cinema.

 

Summer is for Exploring

9 July – 20 August, Ibn Battuta Mall

 

Snap up amazing deals on homeware, home décor, electronic goods, fashion, accessories and more. For every minimum spend of AED 300, receive a raffle coupon to enter into the draw. Five lucky winners every week for 6 weeks will each win vouchers worth AED 10,000 from Ibn Battuta Mall stores. Total vouchers per week will be AED 50,000 for 6 weeks. 

 

A World Of Choice At 5% Off

16 May – 20 August, Dubai Duty Free

 

Enjoy amazing online Dubai Duty Free shopping experiences at your leisure in the comfort of your home. Shop online for over 3,000 world-class products and enjoy 5% off. Shop now at: online.dubaidutyfree.com

 

Shop And Win in Mercato

9 July – 20 August, Mercato

 

For every AED 200 spent at any shop or retail outlet in Mercato and Town Centre Jumeirah during DSS, customers will be entitled to receive one coupon that will be entered into the raffle draw to win one of the following prizes - Cadillac Escalade Car, a 7-night family trip of 4 to Mauritius or Jewellery Prize worth AED 25,000.

 

Summer in the City

10 July – 20 August, Dubai Festival City Mall

At Festival Square – Beach and Park zone

Toys R Us Court – Sports Zone

 

Experience exciting & interactive summer activities indoors at Dubai Festival City Mall and also shop for AED 250 and enter a draw to win a Jeep Wrangler.

 

My Emirates Pass

1 June – 31 August, Emirates Airline 

 

Pack more into your trip with exclusive offers around the city from My Emirates Pass. Dine, relax and play for less with special rates at restaurants, spas, golf clubs and more – in Dubai and beyond. So you’ll have more left in your holiday fund. Special discounts and offers at over 65 restaurants and hotel dining outlets, 10 leisure experiences ranging from desert safaris, golf course packages and helicopter tours, in addition to a range of spa experiences that can be accessed for less with My Emirates Pass while in Dubai.

 

Fill & Go – VIP by ENOC! 

6 June – 28 August, ENOC/EPPCO service stations

 

Purchase your VIP tag for AED 250 from any EPPCO/ENOC service station and get free fuel worth AED 100. For more information visit website @ vip.enoc.ae or call 800ENOC

 

Accessorize Your Summer

9 July – 20 August, Paris Gallery outlets

 

Shop at Paris Gallery stores for the best offers this summer on a premium collection of over 650 international brands across several product categories including perfumes, skincare, makeup, watches, jewelry, sunglasses, accessories and leather goods. Get instant gifts when you buy watches, accessories or leather goods from Paris Gallery or Watch Gallery.

 

 

 

 

 

Eat & Play

28-30 July, City Centre Mirdif

 

Customers who spend a minimum AED 50 at participating restaurants in the ‘Eat & Play’ promotion will receive a ‘reward’ voucher offering special offers for one child between 2-12 years to be used during the following week at entertainment centres in the mall. The restaurants at City Centre Mirdif that will be a part of this promotion are California Pizza Kitchen; Yo Sushi; Panda Express, Rosa Mexicano, Butcher Shop & Grill, Carluccio's, Zafraan, Max Burger, and Paul's Café.

 

THE FUN PILLAR

 

Hasbro Games

14 – 31 July, Dragon Mart 2

Engage in the world’s best play experiences at Dragon Mart 2 where families and kids can enjoy a variety of life-size board games. There will be two games per week so you have lots of activities to enjoy.

    

Alvin & The Chipmunks Live On Stage

27 July – 2 August, Mall of the Emirates

The world renowned animated music group, Alvin & The Chipmunks will take to the stage with a live theatrical musical. Be part of the exciting workshop or Meet & Greet the playful characters for unlimited laughs and giggles.

 

Modhesh World

27 June - 27 August 2016

Dubai World Trade Centre Halls 1-8

Saturday - Wednesday 10:00 AM – Mid night

Thursday - Friday: 10:00 AM - 1:00 AM

 

One of the largest seasonal family edutainment destinations in the region, the 17th edition of Modhesh World runs under the theme- ‘Every Step Is a New Adventure’. Attractions this year include the new DEWA Action Planet, an all-new Dino Park, Toddler Town, Haunted House and a bigger Ice Rink. Entry is Dh20, free for children aged below three.

 

BRICKS at BOXPARK

6 July - 20 August, BOXPARK

BOXPARK, the offbeat destination by Meraas, transforms into a district filled with all things LEGO® during ‘Bricks at BOXPARK’ for a second year! 

 

 

 

 

 

Cartoon Characters’ Passport

9 July – 20 August

This activity involves the provision of a passport-size colorful booklet allowing kids to gather stamps from different characters shows and events during DSS 2016 and have them affixed to the Passport. The free Passports can be obtained at venues of all character shows and events of DSS 2016.There will be a draw at the end of DSS to select winners. Kids should collect 6 out of a total of 12 stamps to be eligible to have their names entered in the draw, and win fabulous prizes including 3 Touchmate tablets; 10 Touchmate headphones and 10 Touchmate power banks.

 

The Jungle Book

14 July – 20 August, Building 10, CITY WALK

With the favourite childhood tale following the story of a young boy who lives in the jungle, guests can enter a fascinating world with your favourite Jungle Book characters. By spending AED 150, you can attend the show and visit the activation area with meet and greet opportunities with characters.

 

Lego Friends and LEGO CITY Workshops

28th July – 6th  August, Ibn Battuta Mall

During DSS 2016 this fun Workshop will allow kids to build their own cities using the Lego Friends brand.

 

Sugar Painting Workshop

21 - 30 July, Dragon Mart 2

At this DSS 2016 event, the ancient Chinese art of sugar painting will be demonstrated and tasty treats made available to the public.

 

Mercato Circus Fiesta

9 July 20 August, Mercato

Circus themed specials throughout the entire festival will be offered at Mercato this DSS, including Circo Latino, Kids Circus Workshop and Roaming Acts. and Il Circo.

 

 

All details of DSS can be found online and through related social media channels – check back every day to ‘Own the Summer’ and enjoy everything that DSS 2016 has to offer.