LG SIGNATURE InstaView: Sophisticated Design And Contemporary Functionality Come Together Perfectly In 5 Ways.

As a global leader in bringing revolutionary technology to its customers, LG is always striving to refine its products, bringing together enhanced functionality and stunning design in the pursuit of perfection. The culmination of these efforts is the LG SIGNATURE collection of appliances which includes the LG SIGNATURE InstaView Door-in-Door™ Refrigerator that radically redefines one of the most essential household appliances with its cutting-edge technology and stunning design.

LG SIGNATURE is the result of LG’s ‘Art of Essence’ design ethos, giving consumers the highest performance, minimalistic design, and innovative usability with exquisite attention to detail. “At LG, our philosophy recognizes the value of aesthetics and its impact on functionality. LG SIGNATURE is a reflection of this ethos, transforming something beyond a mere appliance into décor for the home. This is the pursuit of perfection for LG, and we are very proud to bring the LG SIGNATURE InstaView refrigerator to discerning Saudi consumers, giving them not only the most functional fridge, but a piece of art for their home,” said Mr. Kevin Cha, president of LG Electronics Middle East and Africa.

The acclaimed and award-winning LG SIGNATURE InstaView Door-in-Door™ Refrigerator offers consumers convenient, intelligent features, housed in an exquisitely crafted textured steel body that is the pinnacle of elegant design. Here are five standout features of the LG SIGNATURE InstaView Door-in-Door™ Refrigerator that encapsulates the perfect blend of sophistication and functionality:

Knock twice, open once

Two quick knocks on the stunning sleek mirrored glass panel illuminates the fridge, allowing you to see inside the easy access compartment without ever opening the door. As a result, the LG SIGNATURE InstaView Door-in-Door™ is not just convenient, but energy-saving as well, helping keep food inside fresher for longer by preventing cold air loss.

Exquisite finish

In keeping with the ‘Art of Essence’ design ethos, the LG SIGNATURE InstaView is designed to make the ultimate style statement. From its textured stainless steel finish that is made to be scratch-resistant, and its premium LED lighting, Platinum Fresh Wall interiors, and sleek Eclipse Display, the LG SIGNATURE InstaView Door-in-Door™ is in a class of its own.

A fridge that senses you

With the Auto Open Door feature, the LG SIGNATURE InstaView Door-in-Door™ knows when you are close. The smart sensor detector at the foot of the refrigerator automatically opens the door for you when you are near. Just step on the "Door Open" light projection on the floor in front of the refrigerator and the door gently opens.

Intelligently designed storage

Premium LED lighting under each shelf illuminates the entire fridge, even when it is full thanks to an intelligent design approach. The freezer drawers are also automated, giving you easy access to your frozen foods. The Auto Open Drawer feature automatically pulls out all the freezer drawers helping you store and organise your food in the best way possible.

Clean fridge, clean you

With Platinum Fresh Wall, the LG SIGNATURE InstaView Door-in-Door™ offers users a perfectly crafted stainless steel interior that helps maintain cold air inside, and a premium look. Together with the FRESHShield™ Cooling feature, the fridge creates a thermal barrier using cold air to maintain temperatures and lock in freshness. Additionally, the Hygiene Fresh+™ Fresh Air Filter forces air circulation inside, and a dedicated fan helps deodorise the air so everything stays and smells fresh and clean for a healthy family.

The LG SIGNATURE InstaView Door-in-Door™ is also fully compatible with LG’s SmartThinQ™, allowing users to control their refrigerator using their smartphone from outside the home. Users can set the refrigerator temperature, control Express Freeze and Hygiene Fresh+™ operations, and diagnose appliance problems all from the connected application.  

To find out more about the new LG SIGNATURE InstaView Door-in-Door™ Refrigerator, please visit http://www.lg.com/ae/lg-signature-products.