LG’s 2018 TV lineup... True cinema experience in your home
Strengthening its leadership in the global OLED TV market

As part of its continuous efforts to renew its customers' lifestyles and create a long-lasting relationship, 
LG Electronics has been a brand closest to their aspirations and the most important aspect of their lives. Hence, enriching both their time and relationships. Through extensive research and development, ithas also been striving towards providing users with an easy, effortless and hassle-free experience by raising and enhancing the standards of well-being.

LG has once again demonstrated its ability and expertise to develop innovative TV designs that can add value to consumers lives. The new line-up of recently announced LG TVs, with its innovative ThinQ® technology includes the new and innovative models (W8 and C8) and ultra-clear TVs (SK85).

The new LG TV models will provide a real-world viewing and immersive interactive experiences, opening new horizons in the home cinema experience. This only means that with the OLED TVs, friends and family can enjoy a real cinema experience at the comfort of their homes, and experience the brilliant details and vivid colours of each imagesupported by both Dolby Vision ™ and Dolby Atmos®. 

These models are the first of its kind to offer a premium cinema experience for home users, featuring LG's Active HDR technology, which improves the HDR image quality and makes it brighter with intricate detail of the shadows to reach a life-like viewing experience of its beauty and completeness. The Virtual Surround Plus offers improved surround sound effect from TV speakers removing the need for external speakers added to the TV. The Dolby Vision ™ and Dolby Atmos®, use the left and right speakers, which gives consumers a sense that the sound is flowing from all directions around the users, simulating a home cinema experience. 

With the introduction of this new innovative range of TVs, LG has announced the start of a new era of real-life experience and interactive experiences that overwhelm viewers and make their lives smarter and more comfortable than ever before. LG Electronics is paving way for the future of a modern life. It has brought together the magic of a unique film genre that has stunned the world of modern television, not only in its size and design, but in its brilliance, grandeur and variety of content.

The introduction of these models in the Saudi market coincides with the rapid steps towards the empowerment of entertainment in line with the national transformation program for the Saudi Vision 2030, especially with regards to the cinema and entertainment sector. During the third quarter of this year, 2018 licenses were approved by the General Authority for Audiovisual Media, including eight licenses for the establishment of cinemas. The number of licenses for the import, distribution and sale of television receivers have reached 19.

The LG 2018 SUPER UHD is equipped with LG's Alpha 7 processor, a powerful processor in the OLED TV B8 series. In addition, the LG TV line-up features Full-Array Local Dimming (FALD) backlighting and Nano Cell technologyoffer the most advanced LCD picture quality ever with deeper blacks, enhanced image rendering, improved shadow details and accurate colors from the widest viewing angles.The audience can look forward to an immersive audiovisual experience from this lineup of TVs which is also enhanced by Dolby Atoms sound support.