LEGOLAND Dubai® Brings Theme Park Excitement to THE BEACH opposite JBR

Highly Anticipated Attraction Will Host a Pop-up Shop at One of Dubai’s Busiest Landmarks

 As the countdown to the 31 October 2016 opening draws closer, LEGOLAND® Dubai, part of Dubai Parks and Resorts, the largest integrated theme park destination, is bringing a touch of “AWESOME” to THE BEACH, the upbeat shore-side destination by Meraas, with a fun and interactive pop-up shop.

Located on the north lawn, and running daily 10-17 September from 10am-midnight, guests will have the opportunity to learn first-hand about the six themed lands at LEGOLAND Dubai, filled with 40 interactive rides, shows and attractions as well as 15,000,000 LEGO® models made from over 60,000,000 LEGO bricks and the wet and wild fun at LEGOLAND Water Park with its 20 rides, slides and attractions.

Visitors to the pop-up can also spend time enjoying playful LEGO building experiences, jump in one of the LEGOLAND Dubai Driving School cars, or catch characters Princess and Buddy for fun photo opportunities.  In addition, the LEGOLAND Dubai team will be on hand to help with Annual Pass purchases.

Lucky guests will also have the opportunity to enter a draw to be one of the first to win day tickets to the LEGOLAND Parks.

LEGOLAND Dubai and LEGOLAND Water Park announced the launch of their Annual Pass earlier this year, offering fun and exciting experiences for guests who want to be the “first to play” at the LEGOLAND parks’ 60 rides, waterslides attractions and building experiences before they officially open to the public on 31 October 2016.

The first Annual Pass holders will become privileged members that will be among the first families ever to try the rides and attractions, and will enjoy exclusive incentives including special access to private events helping to put the finishing touches on the park, as well as a commemorative LEGO® brick and Annual Pass Card. In addition to 12 months admission to LEGOLAND Dubai and LEGOLAND Water Park, all annual pass holders will enjoy benefits such as discounts on the park’s retail and food and beverage and special offers throughout the year.

The annual two-park combo pass for LEGOLAND Dubai and LEGOLAND Water Park is priced at 995 AED, with the annual pass for LEGOLAND Dubai only priced at 765 AED, and can be purchased at www.LEGOLAND.ae or at www.dubaiparksandresorts.com

LEGOLAND Dubai, together with LEGOLAND® Water Park, is part of Dubai Parks and Resorts which will also feature MOTIONGATE™ Dubai – a unique theme park showcasing some of Hollywood’s most beloved characters from DreamWorks Animation, Sony Pictures Studios and Lionsgate. Committed to bringing together the best of the East and West, Dubai Parks and Resorts will also feature Bollywood Parks™ Dubai, the first ever theme park based on the sights and sounds of Bollywood. The entire destination will be connected by Riverland™ Dubai – a retail, dining and entertainment walkway and guests can stay at the Lapita™ Hotel, a Polynesian-themed resort catering to families.

Website: www.LEGOLAND.ae

Twitter: @LEGOLANDDUBAI

Instagram: @LEGOLANDDUBAI

Facebook: facebook.com/LEGOLANDDubai

Youtube: youtube.com/LEGOLANDDubai

Dubai Parks and Resorts PJSC (DFM: DUBAIPARKS), will become the Middle East’s largest multi-themed leisure and entertainment destination when it opens in October 2016 comprising three separate theme parks: motiongate™ Dubai, a Hollywood movie inspired theme park concept; LEGOLAND® Dubai, the first LEGOLAND theme park in the Middle East; and Bollywood Parks™ Dubai, a first-of-its-kind entertainment destination that will showcase the authentic Bollywood movie experience. It will also hot the LEGOLAND® Water Park, the region’s first water park catering to families with children aged 2-12. Expected to open in late 2019, Six Flags Dubai will be destinations fourth theme park and the regions first Six Flags themed park.

The entire destination will be connected by Riverland™ Dubai – a uniquely themed retail and dining destination at the heart of Dubai Parks and Resorts, and guests can stay at the Lapita™ Hotel, a Polynesian themed family hotel part of the Marriott Autograph Collection.

The large-scale AED 13.2 billion development is spread across 30.6 million square feet of land located on Sheikh Zayed Road opposite the Palm Jebel Ali in Dubai equidistant to Dubai and Abu Dhabi International Airports.  6.7 million ticketed visits are expected in 2017, the first full year of operation.

For more information go to:

http://dubaiparksandresorts.com

http://dprcorporate.ae

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MERLIN ENTERTAINMENTS plc is the leading name in location-based, family entertainment. Europe’s Number 1 and the world’s second-largest visitor attraction operator, Merlin now operates 111 attractions, 12 hotels/4 holiday villages in 23 countries and across 4 continents. The company aims to deliver memorable and rewarding experiences to its almost 63 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its managers and c26,000 employees (peak season). 

Merlin currently has fourteen attractions in Asia including Madame Tussauds in Bangkok, Shanghai, Tokyo, Hong Kong, Singapore, Beijing and Wuhan, China; the fantastic LEGOLAND Malaysia Resort with its theme park, hotel and water park; world leading aquaria in Busan, Bangkok and Shanghai, - underlining the company’s position as the world’s biggest global aquarium operator; LEGOLAND Discovery Centre in Tokyo and Osaka, Japan; and Istanbul.   New LEGOLAND Parks will also open in Dubai in 2016, and Japan and South Korea in 2017.  Visit www.merlinentertainments.biz for more information.

LEGOLAND® Parks are unique theme park resorts specifically designed for families with children between the ages of 2 to 12 years. Based on the world’s most popular toy - the LEGO® brick – LEGOLAND Parks offer families the opportunity to play together and to let their imaginations run free through an exciting range of unique LEGO experiences from kid-powered rides, building challenges, spectacular LEGO Models, interactive attractions, family-friendly coasters and shows, that pull the audience into the action.

There are currently six LEGOLAND® Resorts in five countries – Denmark, United Kingdom, Germany, USA – Florida and California, and Malaysia.  All these Resorts also include fantastic LEGO® themed hotels and a mix of other attractions like water parks and SEA LIFE aquariums making them the perfect destinations for a family short break.   As well as Dubai, Merlin also has new LEGOLAND Park developments underway in Japan and S. Korea.