At this year’s LEAP, the largest annual technology event in Riyadh, Saudi Arabia, PwC Middle East demonstrated its expertise with a number of key activations and the signing of strategic agreements with prominent entities; DGA, IPA and Flat6Labs across the four-day event, reinforcing the firm’s commitment towards supporting the Kingdom’s digital economic growth and Vision 2030.
As LEAP’s ‘Digital Consulting Partner’ for the second year running, PwC Middle East highlighted some of the latest emerging technologies, including virtual reality simulations in the sports, tourism, ESG and financial sectors, while emphasising the importance of leading technologies such as Artificial Intelligence (AI), Metaverse and Digital Twins, in accelerating the Kingdom’s digital economy and economic growth.
Exhibiting at this year’s LEAP, PwC Middle East explored trends and applications in clean technology, future energy and Digital Twins, as well as discussing world-class sustainable development practices to address growing urbanisation challenges in the Kingdom. This comes during a number of key panel discussions, workshops and showcasing disruptive solutions at the firm’s interactive booth.
Commenting on PwC’s presence in this year’s LEAP, Riyadh Al Najjar, Chairman of the Board and KSA Country Leader: “The Kingdom is taking major steps in driving digital transformation initiatives across key sectors. In line with Vision 2030, Saudi Arabia is making groundbreaking advances in tech-adoption including big data, AI and advanced mobile technology.” He added: “Reinforcing our commitment to the Kingdom's transformation agenda, we’re proud of our extensive partnership in the second edition of LEAP, launched to promote the growth of the technology sector, a key pillar of economic advancement. The Kingdom has taken important strides towards achieving its vision and we remain committed to its realisation.”
Commenting on the significance of the firm’s MoU signing, Fadi Komati, Digital Consulting Partner, PwC Middle East, said: “We are delighted to announce our partnership with DGA which supports accelerating the adoption of emerging technologies and innovation for further maturing smart government services. This partnership also aims to support DGA’s GovJAM initiative - a hub for innovators across the Kingdom.”
Aligned with the Kingdom's economic growth and digital advances, PwC also signed an MoU with Flat6Labs, the MENA region’s leading seed and early-stage venture capital firm, to develop corporate innovation programs and offer mentorship and opportunities under PwC’s Technology Consulting practice. Additionally our MoU with IPA aims to support government and private entities in their digital transformation journey in Saudi Arabia.
PwC Middle East also published its ‘Buildings of the future’ paper during LEAP, highlighting the main factors that influence investments in cognitive buildings, its use cases, and the ways that governments and private entities may successfully provide customised and futuristic solutions to their consumers by using cutting-edge technology in buildings.