LACOSTE launches new concept store at 360 MALL

360 MALL, Kuwait’s iconic shopping mall owned by Tamdeen Shopping Centers, has launched the new LACOSTE concept store at 360 MALL in Kuwait. Famously recognized for its iconic crocodile logo, global fashion and premium casual lifestyle brand, LACOSTE will now be able to present the world of style with one more new store concept for the brand to be recognized with.

Brought by Habchi & Chalhoub W.L.L., the store covers 201.93M². of retail space, and provides menswear, womenswear, kidswear, footwear, leather goods and accessories, will now introduce the new concept’s minimal, first-class design which reinforces Lacoste’s position as a premier casualwear fashion label. It also reflects the brand’s “Life is a beautiful sport” trademark—an inspiring concept that encompasses the brand’s ethos and creative strategy.

Claudia Lopusinska, Marketing Manager, 360 MALL, said: “Having a highly reputable and popular brand such as LACOSTE as part of our portfolio is always a pleasure for us. 360 MALL is committed to bringing in the best quality retail outlets from all around the world in an effort to serve our customers. We are confident that our collaboration with Chalhoub will be successful for both parties.”

Distinguished and streamlined in clean, elegant hues, the stores’ interiors include elements of white Thassos marble and oak alongside “Life is a beautiful sport” messaging and accompanying imagery, and a designated ‘Polo Bar’ which displays every colour of the iconic L.12.12 polo. Guests can also peruse the newly featured LACOSTE SS16 collection that offers a wide range of tennis-inspired looks among smart wear, casual wear, sportswear and vibrant accessories. 

From the clothing to the walls, and every nuanced element in between, LACOSTE’S brand DNA and rich heritage prove yet again, life really is ‘a beautiful sport’.