Beauty & Style | Thursday 2 April, 2015 8:29 am |

L’Oréal Elvive presents the 1st hair cream range infused with oil that now consists of repairing oil replacement, anti-hair fall oil replacement in addition to the ever popular nourishing oil replacement. L’Oréal Elvive’s Extraordinary Oil range provides all the essential elements to nourish hair, furthering the time-honored Arabic tradition of using oils to add beautiful results to hair.

A fan of the product herself, L’Oréal Paris Middle East spokesperson Arwa says: “L’Oréal Elvive Extraordinary Oil has everything my hair needs to stay nourished, soft and healthy. I love how it gives me the confidence of knowing that my hair always looks and feels great, no matter what!”

L’Oréal Elvive’s Extraordinary Oil’s benefits include: an amazing smoothness that fights hair frizzes and humidity, the delivery of a natural, nourishing shine and a velvety soft texture while protecting against heat damage at temperatures of up to 230C. This makes it ideal for the region, as a product developed solely to meet the beauty concerns of Arab women in the Middle East.

Now, L’Oréal Elvive’s two new products in the oil replacement category, both also tailored for Arab women in the GCC, bring more choice as they perfectly cater to extensive beauty needs! L’Oréal Elvive Total Repair 5 with Prokeratine and Ceramide, is a repairing oil replacement for damaged hair and L’Oréal Elvive Arginine Resist is formulated with Arginine protein for weak hair with a tendency to fall. Both products are a unique formula of cream infused with oil, a scientific blend rich in nutritive properties to pamper and care for hair.

When external factors like humidity, heat, harsh water damage hair, causing it to fall and become dull or rough with split ends, new L’Oréal Elvive Total Repair 5 comes to the rescue. Its cream infused with oil formula instantly fixes the five signs of damage, leading to hair that’s stronger, smoother and shinier, with repaired ends.

New L’Oréal Elvive Arginine Resist is the first cream infused with an oil formula that has been created especially for weak hair that lacks essential nutrients. When the hair bulb becomes malnourished, the hair has a tendency to fall. New L’Oréal Elvive Arginine Resist nourishes the bulb, restructuring its fibre and helping the hair to grow stronger, thereby controlling hair fall.

Speaking out on the new products, Arwa says: “The new products are just fantastic! Now there’s absolutely no reason why every Arab woman can’t have the stunning hair they’ve always dreamed of. Just add Elvive to your haircare routine to discover how its oil replacement range can create wonderful results for your crowning glory!”

-ENDS-

Application tips
Before washing, apply the product on dry hair for as long as you wish, then shampoo. During shampoo, add it on to shampooed hair, then rinse. Or apply on wet or dry hair after washing, from the tips and continuing along the lengths, either before blow-drying or as a finishing touch daily for even more smoothness and shine.

Retail Prices:
L’Oreál Elvive Extraordinary Oil Nourishing Oil Replacement – AED18.5
L’Oreal Elvive Total Repair 5 – AED18.5
L’Oréal Elvive Arginine Oil Replacement – AED18.5

About L’Oréal Paris:
Since 1907 L’Oréal have been constantly pushing scientific boundaries to the limit. L’Oréal’s research facilities in France, USA and Japan bring together more than 3000 scientists with the sole purpose of developing new technologies that transform into hundreds of innovative new products each year. The L’Oréal experience caters to every aspect of a woman’s beauty aspirations; from visibly beautiful skin and fashionable make-up to vibrant hair color and sleek hair care ranges. For more information visit: www.lorealparis.com; www.youtube.com/user/LorealParisME; http://www.facebook.com/lorealparisME
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