L’azurde appoints Superstar Nelly Karim for its 2018 Commercial

L’azurde, the largest gold and jewelry designer, manufacturer, and distributor in the Middle East, has announced the Super Star Nelly Karim as the Star of their new campaign in Egypt. 

Nelly Karim has managed through her various roles to focus on the situation of women in the Arab world and to present well-situated pictures of Arab women from various social levels. This is what L’azurde is interested in by meeting modern women needs and celebrating individuality, and the beauty of uniqueness in all women of all ages.

Assigning the international Egyptian superstar Nelly Karim, is a part of the company’s continuous investment and expansion of its portfolio of jewelry by placing Nelly Karim as an iconic and aspirational figure of the modern L’azurde woman. L’azurde offers a diverse collection of designs annually, and has found valuable positioning in the GCC market for women.

Commenting on the collaboration, Nelly Karim stated: “I’m honored to be representing the L’azurde woman. The brand is known for representing women with elegance across all their roles, and aspires women to be unique, and this is something that empowers me to be successful. It is my honor to embody this message, and I am truly pleased that I will share this luxury with women”.

Mr. Selim Chidiac, CEO, of L’azurde, said: “L’azurde is the number one regional brand in luxury jewelry & manufacturing, and this success is due to our belief in empowerment. We offer numerous designs, reaching 5,000 designs a year, to serve all types of women. We are thrilled that Nelly Karim is our partner on this journey, and hopeful to see more women enjoying L’azurde’s remarkable jewelry”.

L’azurde has cooperated with several super stars previously, including Lebanese singer Elissa and currently the UAE singer Balqees Fathy both strong female superstars in the Middle East who stand for diversity and women empowerment. Nelly Karim is a great addition to the list and is expected to take the brand’s image to a whole new level.