KOREAN ICE CREAM CAFÉ BRAND MILKCOW TO LAUNCH MIDDLE EAST FLAGSHIP STORE IN DUBAI

Milkcow, a trendy South Korean café chain with 50 branches around the world, is launching its first branch in the Middle East region in the vibrant JBR district within Trident Grand Residences on 20th January 2016. Catering to the buzzing local community they will be the first of their kind to offer a destination ice cream parlour and cafe for residents and visitors alike.

With popular stores around Asia and the United States, Milkcow specializes in producing and serving home-made, premium ice cream with a wide variety of toppings. Not taking themselves too seriously, Milkcow is a fun and energetic chain that has wide popularity in Asia. With the tagline “All About Desserts”, Milkcow produces home-made, premium ice cream that has a soft milky texture, and is served with a variation of unique toppings and syrups. What makes Milkcow so different and popular is the way the ‘MOO Crew’ incorporate these delectable flavours into a unique hand-crafted design, building each creation as if it were a piece of art.

Customers will be able to choose from 14 different menu options which the MOO Crew team will build with love in front of their very eyes. Those who want to try one of the signature items can watch in awe as they magically design an explosion of flavour to create one of the popular options. The end result - a unique and irresistible treat bursting with memorable flavours. Every menu option has delicious bespoke toppings, from 100% natural honeycomb and freshly made macaroons to candyfloss and tangy syrups.

Customers can also create their own bespoke Milky Masterpiece, designing their own signature creation by picking their own toppings. With a choice of 16 unique toppings Milkcow will craft customers’ handpicked selection into a work of foodie art.

Siyuan Zhang, the Managing Director of the U.A.E. Milkcow franchise said that “After much deliberation and time spent in Asia comparing various ice-cream brands, I knew Milkcow was the one that would cater perfectly to the U.A.E. and Middle East market. The quality of the ice-cream is second to none and the fun and flexible nature of the product will resonate with the lively and dynamic community in the area where we will launch”

Milkcow also has plans for further Middle East expansion in the UAE and beyond following the JBR launch in January.