Kia appoints National Marketing Company (NMC) as a second distributor in Saudi Arabia

Kia has newly appointed the National Marketing Company (NMC) as its second distributor in Saudi Arabia, with the official inauguration taking place on the first of July. NMC joins Kia’s regional distributors to represent the Korean auto-manufacturer and will lead on sales in 7 out of the Kingdom’s 13 provinces.

NMC will be establishing 10 showrooms by the end of September 2021, covering key cities including Jeddah, Mecca, Medina, Tabuk, Yanbu, Jazan, Najran, Abha and Taif. NMC will also open a showroom dedicated for vehicles delivery in Jeddah city to facilitate collecting Kia’s vehicles by customers in a new professional method by NMC’s well trained team. Additionally, it will also ensure the completion of delivery procedures through the highest quality that NMC and its sister companies are known to provide.

A Signing Ceremony was held for the new partnership between KIA and NMC on 24th of June 2021, in Dubai, with the presence of members from both companies’ management teams.

Yaser Shabsogh, Kia’s Chief Operating Officer, Regional HQs, Middle East & Africa said: “As our footprint in Saudi Arabia continues to grow, NMC will be a valuable partner in ensuring the implementation of Kia’s global vision in Saudi Arabia. With this appointment, we will see to the establishment of new showrooms, service centres and a vehicles delivery showroom in Jedda, substantially enhancing access to Kia’s outstanding and expanding line up. With two decades of experience in the automotive industry, we see NMC as an extension of Kia as they continue delivering on exceptional services to customers.”

Kia’s partnership with NMC begins at a pivotal moment in the brand’s history. Announcing its regional brand transformation in May, Kia expects NMC to play an important role in the adoption of Kia’s new brand philosophy and identity. With NMC’s extensive experience in the market, its comprehensive services and commitment to ensuring customer satisfaction, NMC and Kia will collaborate to deliver high-quality and advanced customer-focused solutions.  

Hassan Shamrani, CEO of NMC, explained that: “NMC is equipped with a wealth of knowledge and experience to provide world-class services to Saudi customers. We are honoured to represent Kia in the Kingdom and look forward to a fruitful partnership. We will activate our network within the relevant provinces, by establishing 10 showrooms, 11 service workshops and catering to over 70,000 Kia customers. Having been a part of the auto industry for over two decades, we have maintained a high level of customer satisfaction, and we will continue to do so and provide high quality services to Kia car owners.”

During this time, Kia will continue to be represented by Kia Al Jabr in the other provinces including Eastern and Central regions, and NMC is looking forward to collaborate with “Kia Al Jabr” to elevate the brand in the Saudi automotive market, which is the most promising market in the region.