KERZNER INTERNATIONAL APPOINTS YOUSIF MUKHTAR AS VICE PRESIDENT, SALES & MARKETING GCC, MIDDLE EAST & AFRICA

Kerzner International Holdings Limited (the “Company”) announced that Yousif Mukhtar has been promoted to Vice President, Sales and Marketing for GCC, Middle East and Africa.  In this new role, Yousif will be responsible for providing overall sales and marketing leadership in the GCC, Middle East and Africa to generate revenue and continue to build market awareness for the entire Kerzner International portfolio of brands.  Kerzner’s flagship brand Atlantis, includes Atlantis, The Palm, Dubai, a 1,500-room, water-themed resort on The Palm, overlooking the Arabian Sea and mainland Dubai; and Atlantis, Sanya Hainan in China, under development, as well as The Royal Atlantis Resort & Residences in Dubai.   One&Only Resorts, which was created exclusively for the ultra-luxury market and conceived as a hallmark of excellence.  On addition to One&Only’s award winning Beach Resorts, the collection now includes Nature Resorts, Urban Resorts and Private Homes. Kerzner International also manages Mazagan Beach & Golf Resort in Morocco.  

Yousif has extensive experience in sales and possesses over 17 years of experience within the hospitality industry, nine of which have been with Kerzner International in a variety of positions and locations. Reporting directly to Brett Armitage, Senior Vice President, Global Sales, in his new role, Yousif will take a leadership role for all the activity for the region for all resorts and provide oversight and leadership of the new One&Only Seef in Bahrain and continued growth across the region.

Yousif’s new appointment is a promotion from his previous role as Regional Director of Sales and Marketing for GCC, Middle East and Africa where he excelled with the development of specialized loyalty programmes for key sales partners within the GCC and Middle East. Mukhtar began his career with Kerzner International as a Sales Manager at Atlantis, The Palm in 2008, as a part of the pre-opening team.  Due to his success in Dubai, he quickly advanced his career within Kerzner International and was made responsible for setting up the Regional Sales Office in Saudi Arabia which he continues to manage together with a full team.

“I am thrilled to announce the promotion of Yousif Mukhtar to his new role as Vice President of Sales and Marketing for GCC, Middle East and Africa,” commented Brett Armitage, Senior Vice President, Global Sales for Kerzner International.  “Yousif has long been an important member of the Kerzner team and his continued service and commitment to delivering impactful results for the Company demonstrate the kind of success we foresee for him in this role.  He has positioned himself as an exceptional leader and has a strong understanding of the core values which is demonstrated in his ongoing work.”