Business & Money | Thursday 12 March, 2015 1:23 pm |

Kantar Worldpanel, the global leader in gaining insights into consumer and shopper behaviour, has enhanced its panel in Saudi Arabia by 50 per cent.

Geared to provide an even more robust measurement of shopping behaviour in the Kingdom, the expanded panel comprises 3,000 households, up from 2,000.

According to Alan Roy, Country Manager of Kantar Worldpanel in Saudi Arabia, Saudi consumers are evolving and so too is their purchase behaviour, as well as brand choices.

“As modern trade patterns take hold in this historically traditional marketplace our move to enhance the panel by introducing more households and more locations means we can provide a deeper understanding of shopping behaviour and the Saudi retail environment.

“The panel enhancement is aimed at helping our clients swiftly monitor changing purchase behaviour and enable them to take timely decisions to grow their brands.”

The consumer panel enhancement in Saudi Arabia is part of the on-going innovation strategy of Kantar Worldpanel that includes recent panel enhancements in a number of countries across the world including India, Korea, Brazil and France.

Turning back to the region, earlier this year, Kantar Worldpanel launched their service in Egypt, the third largest population and economy on the African continent.