Jumeira Rotana, Rihab Rotana and Villa Rotana took part in the World Earth Hour

As the world stands at a climate crossroads, it is powerful yet humbling to think that our actions today will decide what tomorrow will look like for generations to come. By spending an hour in the dark on Saturday, 19th of March 2016, Jumeira Rotana, Rihab Rotana and Villa Rotana reconfirmed their commitment to their eco-friendly credentials. The three properties switched off non-essential lights and used candles and glow sticks for an hour to bid and raise awareness in contributing to the world’s largest global climate change initiative.  

In collaboration with DEWA, the three hotels joined the walkathon happened at the Bay Avenue Park of which 75 colleagues enjoy the event while contributing in changing the climate change. The walkathon started exactly 8:30 pm participated by different communities, individuals and companies.

Commenting on the event, Mr. Ulrich Hoffmeister, General Manager, Jumeira Rotana, “We, as part of Rotana Earth reinforcing our commitment to energy conservation, protection of natural resource and fight against climate change.” Ulrich also added that, “Our participation signifies collective efforts of our hotel along with Rihab Rotana and Villa Rotana stablishing sustainable actions that can create positive impact on the planet.”

Mr. Hossam Mansour, General Manager, Villa Rotana said, “We believed that by taking little steps like turning off lights will have a huge positive result. Earth Hour also reflects a philosophy we try to practice year-round: The small steps each of us takes can make a big difference together.” “We will remain devoted and committed in pursuing initiatives that alleviate the effects of climate change, not only through Earth Hour but also through other environmental CSR activities like: tree planting, green project implementation and use of recycled products.”

Earth Hour is a worldwide grassroots movement uniting people to protect the planet, and is organised by WWF. Engaging a massive mainstream community on a broad range of environmental issues, Earth Hour was famously started as a lights-off event in Sydney, Australia in 2007. Since then it has grown to engage more than 7000 cities and towns worldwide, and the one-hour event continues to remain the key driver of the now larger movement.