Jollychic pop up store at Dubai Fashion Days showcases upcoming designers

Visitors to the Dubai Fashion Days can experience the latest fashion styles from upcoming designers like Youppie and Xunruo at the Jollychic pop-up store at City Walk from November 21-25, 2018.

Apart from fashion clothing, Jollychic will also showcase skincare, make-up and ‘must-have’ consumer electronic gadgets. All items have a QR code and if you want to purchase them, you can open Jollychic or MarkaVIP apps and scan the codes. The items will be duly delivered to your home or office by Jollychic’s expert logistics partners.

As the show’s sole technology partner, Jollychic offers the same service for all the pop-up stores exhibiting at City Walk as part of Dubai Fashion Days. All items on display have a QR code and you can exclusively buy them through Jollychic and MarkaVIP apps.

“What we have displayed at our pop-up store are our best sellers. We have curated a selection of top brands and key items, which we think our customers will love, all of which can be purchased virtually through our app. With the pop-up store, we aim to showcase to our customers, the choices they have on Jollychic. Whether they are looking for fashion, make up or the latest electronic gadgets, we have it all and they can have it at the click of a button,” says David Ding, Co-founder and Executive President of Jollychic.

Youppie and Xunruo are two upcoming fashion designers whose items are on show at the beautifully designed Jollychic pop-up store.

Founded in 2013, Youppie is a clothing brand based on simple and individual style, with strong design and focus. The design is bold and exaggerated with large colour block collision and asymmetric designs.

Xunruo is an independent designer brand founded by twins Xun(Chen Dan) and Ruo (Chen Ying) in 2009,when they were university students. Xun and Ruo love everything about art, with a sense of period in their designs, they follow their inner feelings, exploring the heart behind the fashion.

“At Jollychic, we believe in being a platform for young, upcoming designers who have a fresh perspective on design. Youppie and Xunro are two such designers. In the Middle East we work with Hala China to help create a culture of exchange between designers from the region and other parts of the world. In the coming months, we hope to have more regional designers on board with us,” added David Ding, Co-founder and Executive President of Jollychic.

Jollychic is the sole online shopping partner of Dubai Fashion Days, as well as a strategic partner of Hala China. The fashion event taking place from November 21-28 is presented by Hala China, an initiative of Meraas and Dubai Holding with support from the Dubai Design and Fashion Council. It is co-organised by Arab Fashion Council and JollyTrust, a subsidiary of the e-commerce platform Jollychic.