Japan External Trade Organization “JETRO” Showcases Latest Innovations at GITEX

The Japan External Trade Organization (JETRO) has announced its participation in the 36th edition of GITEX Technology Week which will be held between the 16th and the 20th of October 2016 at the Dubai World Trade Centre.

This year, JETRO will shed a light on a plethora of innovations which have long set Japan as a world leader in science and technology. Seven distinguished Japanese companies will be showcasing their latest inventions and products.

Masami Ando, Managing Director, JETRO - Middle East and North Africa noted that the wide participation of Japanese companies in GITEX Technology Week 2016 is a testament to the excellent relations between the UAE and Japan and their desire to share insights and expertise.

Ando noted that the Japanese government is keen to promote trade and investment cooperation with the UAE, stressing the importance of Japan’s participation in GITEX Technology Week in developing trade and investment relations in the technology industry considered one of the most vital areas of development in the world today.

JETRO is looking to highlight the efforts of seven leading companies active in a number of fields including 3D printing with Bonsai Lab, in addition to network solutions with Cerevo, high-precision video displays with Life Wedge and fitness trackers with “XON”.

Japanese robot technology will also be part of JETRO’s participation; robots experts Mars Electric will be showcasing a humanoid talking robot designed to assist in multiple services. People attending the event will be able to interact with these robots and get a closer look as to what they can offer.

NetLED, leaders in energy-saving technology, will have the opportunity to present their new inventions in specialized lighting for restaurants, hotels and theaters which offer a comfortable ambience for guests and patrons when they are exposed to lighting for long hours. 

The emerging Japanese company, PrimeSap will also be present at the JETRO stand and will offer their latest solutions in personal health and state-of-the-art fitness trackers that can analyze and monitor day to day activity.

A new Japanese innovation which helps motorists avoid car crashes is also expected to garner interest during GITEX when the Japanese company, Pyrenee, unveils its unique technology for road safety.

Among JETRO’s lineup at GITEX is also Secual which offers their flexible burglary prevention system which can be linked to a smartphone app. The system has been proven effective in alerting users to possible threats thus avoiding burglaries.

About JETRO:

JETRO, or the Japan External Trade Organization, is a government-related organization that works to promote mutual trade and investment between Japan and the rest of the world. Originally established in 1958 to promote Japanese exports abroad, JETRO's core focus in the 21st century has shifted toward promoting foreign direct investment into Japan and helping small to medium size Japanese firms maximize their global export potential.

About JETRO Dubai:

JETRO Dubai was established in Dubai, UAE in 1981, realizing the need to strengthen the economic and business relationships with Japan, the United Arab Emirates and other Gulf countries. For local and foreign companies, the establishment of JETRO served as a gateway to mutual business relationships between Japan and the Gulf states.

As part of JETRO overseas office network, JETRO Dubai works in full coordination with our headquarters in Japan. JETRO Dubai serves as the central office for the Middle East and North Africa region, covering Kuwait, Bahrain, Qatar, UAE, Oman, Yemen and Iraq. If you are thinking of Japan as an import source or export market, exploring investment opportunities, or if you are looking to expand your business in Japan, we encourage you to consider using JETRO Dubai’s services and facilities.