Italian pavilion showcasing technologically advanced solutions for the region’s growing dental industry opens at AEEDC

Her Excellency Valentina Setta, Consul General of Italy in Dubai and Gianpaolo Bruno, Trade Commissioner to the UAE, Oman and Pakistan, officially opened the Italian pavilion at this year’s AEEDC.

The Italian Trade Agency (ITA) and The Italian Dental Industries Association (UNIDI) have organized the participation of 26 leading companies at the Italian pavilion at AEEDC from February 5-7, 2019.

H.E. Valentina Setta, said: “Among Italy’s manufacturing sectors, the dental industry is one of the world leaders for volume of business, technological innovation and exports. We have 26 high caliber manufacturers of equipment and consumables for dentists and dental technicians exhibiting at AEEDC this year. The Italian dental industry generates a turnover of more than 720 million euro, two-thirds of this figure representing equipment and instruments, and one-third consumables. Exports represent about 60% of the total amount and the Middle East is an important market for the sector. AEEDC is an ideal platform for Italian companies to network and create more awareness of their products and services.”

Among the products that are rapidly gaining momentum in the global dental industry, digital technologies have a leading role to play. Digital panoramic x-ray is now common in dental practices, and CAD/CAM based prostheses is also gathering pace. Italian dental companies provide the topmost technology solutions and products.

According to H.E Liborio Stellino, Ambassador of Italy to the UAE, who joined the fair after the opening, “The Italian dental industry is renowned throughout the world for avant-garde technological solutions and aesthetically superior designs. Investments made by the Italian dental industry in research and quality, has helped the industry to establish a solid reputation among international dental professionals for reliability, quality and design. Italy is the ninth largest supplier of dental products to the UAE and it has an enviable track record in the export of sterilizing machines, surgical instruments and dental hygiene supplies to the UAE. Participating in events like AEEDC will allow Italian companies to widen their reach in the Middle East market.”

The participating companies are members of UNIDI that entails the observance of specific technical standards and codes of conduct and only includes manufacturers possessing specific requirements regarding the reliability and conformity of their products to current Italian and EU legislation.

According to Gianpaolo Bruno, Trade Commissioner to the UAE, Oman and Pakistan, ITA: “Continuous research ensures the safety and quality of ‘Made in Italy’ brands, which is well known and appreciated in the global dental industry. At the Italian pavilion, you will meet companies specialised in the design and manufacturing of technologically innovative materials for the most sensitive dental procedures. In the first 10 months of 2018, Italian exports to the UAE showed a growth of almost 5% compared to 2017. With events like AEEDC, we can continue to sustain this impressive growth level by bringing together Italian manufacturers and the regional dental industry to explore business opportunities.”

The 26 Italian companies are showcasing the latest developments and products in the fields of Prosthodontics, Oral and Maxillofacial Surgery, Laser Dentistry, Oral Implantology, Aesthetics, Anesthesia, Orthodontics, Dental Hygiene, Dental Laboratory Technology, Cosmetic Dentistry, Craniofacial Surgery and other dental disciplines.

The Italian pavilion is located at stands 4A07 – 4C21 at Hall 4 in DWTC from February 5-7, 2019