Beauty & Style | Wednesday 25 March, 2015 9:32 am |

Subtle radiance for a modern “lit from within” look


100 years since Mr. Max Factor invented and released Greasepaint, our original foundation innovation, Max Factor is today continuing its forward-thinking approach with the launch of Skin Luminizer Foundation and Eye Luminizer Brightener.

Specifically created for women who are seeking subtle radiance and luminosity that gets their healthy-looking skin and not their foundation noticed – this innovative duo delivers beautiful coverage with the added benefit of enhanced skincare properties.


Get the Glow

Max Factor Skin Luminizer Foundation and Eye Luminizer Brightener each contain an innovative swirled formula packed with subtle skin luminizers that deliver a beautiful luminous finish with added skincare benefits. The pearl pigments brighten skin tone for instant radiance while the elastomers in Skin Luminizer Foundation create “windows” in the skin through which light can be reflected back, creating a luminous and wide-awake effect.

Research shows that with luminizing foundations, there is a compromise on the finish with women finding it either masks the skin completely or look appears dull in comparison to the desired effect. With Skin Luminizer Foundation, the formula has been created to deliver subtle radiance with a lighter coverage that still evens and perfects skin-tone and imperfections.













Designed specifically for the delicate under-eye area, Eye Luminizer Brightener is the second step to a total radiant complexion as it features a lightweight, yellow-toned formula that instantly brightens by colour correcting purple tones that often create the look of dark circles. Containing the same hydrating vitamin complex as the foundation, it also boosts tired under-eye skin and addresses the appearance of fine lines using special blurring ingredients. Max Factor Make-up Artist Samira Olfat, recommends applying it over Skin Luminizer foundation to perfect a luminous look; “To conceal spots or redness, simply use your fingertips and dab Eye Luminizer Brightener on to problem areas, blending at the corners. For under eyes, dab the product under the eye and blend right up into the inner eye corners.”


The must-have products for AW14 skin

Exclusively previewed at New York Fashion Week at the Victoria Beckham AW14 Show, Pat McGrath used the foundation and concealer duo on the models to reveal her ‘cool interpretation of modern day glamour’ with a contemporary nude beauty look that truly embodied the current and sophisticated spirit of the collection.

“Victoria wanted the girls to stay looking very natural, almost as themselves, but to enhance their beauty with simple touches of makeup. This included important details such as adding extra luminosity to the skin. It was all about natural glamour that’s so modern and relevant to today.”

“The foundation contains subtle skin luminizers to five the appearance of an instantly enhanced, glowing complexion – making it perfect for the Victoria Beckham show.” Pat McGrath, Max Factor Global Creative Design Director

Back stage, Pat McGrath kick started the make-up application by massaging ultra-dewy, hydrating moisturisers into the models skin. Next applied the foundation using her fingers for precision, but once perfected, she used tissue to gently rub off any excess from the cheeks, unveiling the models own soft but subtle skin glow. The result was a flawless, radiant skin finish that looked “lit from within”.


New Max Factor Skin Luminizer Foundation is available from February 2015 at total of AED 97.


New Max Factor Eye Luminizer Brightener is available in February 2015 at total of AED 43.



For more information, visit:
F: www.Facebook.com/MaxFactorArabia
T: www.Twitter.com/MaxFactorArabia
YT: www.YouTube.com/MaxFactorArabia


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Notes to editors:
About Max Factor
Max Factor has been at the forefront of cosmetic innovations for over 100 years. Found by Mr Max Factor, the pioneer, inventor and make-up artist, who is frequently described as the father of modern day make-up cosmetics, the brand has invented many of the products that we couldn’t be without: lip-gloss, the very first high-tech mascara brush, eye-shadow and first full-face foundation being just four. Today, Max Factor continues to fuse make-up artistry via a network of inspiring artists, led by visionary Global Creative Design Director, Pat McGrath, with sophisticated scientific expertise to create innovative new colour cosmetic tools and technique to enable women to unleash their own personal take on glamour. Max Factor first launched in the US and is now sold in over 75 countries worldwide.

About P&G
Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers, Tide, Ariel, Always, Whisper, Pantene, Mach3, Bounty, Dawn, Gain, Pringles, Charmin, Downy, Lenor, Iams, Crest, Oral-B, Actonel, Duracell, Olay, Head &Shoulders, Wella, Gillette, and Braun. The P&G community consists of 125,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.