Business & Money | Thursday 19 March, 2015 1:33 pm |

New and innovative customer engagement concept to revitalise the retail industry


Mechany Fashion LLC, regional franchisee of the internationally renowned children’s apparel retailer OshKosh B’gosh has launched a customer engagement program called The OshKosh Club. The program has been developed by Dubai-based digital loyalty platform UrbanBuz, and is available to customers in stores across the UAE.

“Following the success of La Cure Gourmande, we are delighted to partner with UrbanBuz again to launch The OshKosh Club, the exclusive loyalty program for OshKosh B’gosh, UAE. Our goal is to get to know our customers better, connect with them on a personal level, and reward our loyal ones. UrbanBuz provided us with the simple tools to achieve all these goals while intelligently engaging our customers through various channels, including SMS, emails, social media and in-store interaction. The OshKosh Club has been specially designed to enable us to build our regional business around our customers’ demands.” stated Hiram Aziz, Managing Director – Retail at Spadamco Holdings.

Customers will be rewarded instantly for purchases and other interactions with the brand through a cashback system. Unlike traditional customer loyalty schemes, there are no forms to fill and no cards to carry, making the process of signing up and rewarding simple, quick and streamlined. The customer can check their balance at any time, keeping them up to date with every transaction. The program is accessible via, and integrated across, mobile and digital channels, including social media.

Brand Manager of OshKosh B’gosh, Esen Dincer added: “Our ultimate goal is to increase our engagement with customers and build emotional relationships with them, so that whenever they want shop for children’s wear they will think of OshKosh B’gosh. Introducing our new loyalty program is the main building block for achieving this goal and rewarding our customers, making them feel special and strengthening our bond with them.”
Mustafa Sadek, CEO of UrbanBuz, stated:

“We are very pleased to be working with local franchisee Mechany Fashion LLC on the launch of the new customer engagement program for OshKosh B’gosh – UAE, and we are looking forward to implementing a new era of loyalty programs in the region. Our platform is easy to use and customer centric, giving our retail partners a leading edge in this competitive market. Our aim is to share our knowledge to help entities build strong relationships with their customers and to facilitate the exchange of ideas about how businesses can grow by building better engagement with their customers.”

Owned by regional parent company Spadamco Holdings, Mechany Fashion LLC’s well-known brand, OshKosh B’gosh, currently operates five branches in the UAE and has plans to expand rapidly. OshKosh B’gosh is recognized as an iconic American children’s wear label. The brand is especially well known for its children’s overalls and denim ranges. The regional franchisee of the brand has stores across the UAE, and The OshKosh Club has been launched in all five locations – Dubai Mall, Deira City Center, Mirdiff City Center, Mall of the Emirates and Abu Dhabi Mall.

UrbanBuz enables businesses in the Middle East’s hospitality, retail, beauty and wellness sectors to launch bespoke, white-labelled customer loyalty and retention programs. The recent successful launch of a loyalty program for La Cure Gourmande, and now OshKosh B’gosh in the UAE, has demonstrated that the UrbanBuz model works well for local and regional franchisees that aim to roll out aggressively in the region.


About UrbanBuz:

UrbanBuz is the region’s game-changing customer loyalty and retention platform, facilitating profitable growth and continuously delivering a competitive advantage for its business partners across different segments. The purpose of the platform is to provide customized and evolving solutions for businesses to effectively engage with their clientele. UrbanBuz enables its partners to build sustainable relationships with their consumer base, and grow it. The platform is fully digital and integrated across all communication channels. It can be used in-store, online, leveraging social media and mobile technology. It is unique in its agility, and the frictionless experience it provides to customers. UrbanBuz was founded by a team of skilled technology, business development and financial professionals with long-term experience in their respective fields, and has experienced impressive growth in the region. For more information visit www.urbanbuz.com or follow them on Twitter, Facebook, LinkedIn, and Instagram.

About Mechany Fashion LLC:

As the franchiser of OshKosh B’gosh in the UAE, Mechany Fashion LLC opened their first OshKosh B’gosh store in 2005. With 5 stores throughout the country, the company is growing each year,opening more stores in different locations.

OshKosh B’Gosh is well-known throughout the world as the iconic American children’s label, and especially for its World’s Best Overalls and World’s Best Denim for kids. As relevant today as in 1895, the fun style is built to last, and designed to move with kids through all their adventures.

About Spadamco Holdings:

Founded in 1992, Spadamco Holdings Limited is a privately owned, regional holding company, with interests across a wide range of industries. From the start, our goal has been the constant pursuit of excellence, in everything that we do. Spadamco’s strong association with luxury is well deserved, as we have continued to bring world-class F&B and retail brands, such as La Cure Gourmande, The Caviar House and Prunier and Osh Kosh B’Gosh to the GCC region. Within the engineering world, our organization, Applied Corrosion Technology, has grown into a regional leader in anti-corrosion services. The quest for excellence is at the core of everything we do, and our experienced management team is constantly seeking new and innovative ways to improve our products and services.