International brand KEVIN.MURPHY eyeing Dubai to bridge Gulf Hair Care Industry

Kevin Murphy, an industry icon, Celebrity Session Stylist and the creator of the KEVIN.MURPHY line, was here in Dubai for a “meet and greet” gathering on December 19. The event was held at The Westin Mina Seyahi, and was attended by some of the biggest names in the beauty industry and prominent media personalities. 

Foreign beauty product firms are increasing their presence in the country as the sector offers an expanding market that is also giving local firms a platform for growth. The huge increase in the number of firms showcasing their wares in the city’s numerous events is a big indicator of Dubai’s position as the main beauty hotspot. Men and Women, especially in this region, are highly conscious of their grooming, and they actively seek means that help them look good and maintain their wellbeing, not only in skin but nowadays, also in hair. With no doubt, skin and hair being the most important areas they are highly particular about.

At some point of time, all of us experience hair problems such as dry and dull hair, less volume, hair fall, color fade etc. Instead of dealing with such issues afterwards, why not start taking care of hair at a much earlier stage? More care equals to less damage. The need for effective hair care products is intensified in the region owing to after-effects of the harsh climate here. As much as we take care of our skin and use countless products for our faces, we are starting to realize that the same attention is needed for our hair… more than we can ever imagine.

Kevin Murphy - a master of his profession, launched his line earlier and is currently in Dubai to shed more light on how the Middle Eastern climate requires more organic and full-fledged solutions as far as haircare is concerned. Commenting about the scope of hair care, Kevin said: “With Dubai being one of the most open markets, it was only natural that it became a thriving beauty hub, not only for the region but also on a global scale. New advances in skincare have increased the focus on the scalp and it’s the best time to develop hair treatments. The KEVIN.MURPHY range follows ‘Skincare for Your Hair’ philosophy; and we use ingredients from sources that are sustainable and renewable and are harvested through methods that do not harm the environment.”

On being chosen to be the distributor of KEVIN.MURPHY line in the Middle East, Madi International Group’s President - Mr. Mohammed Madi, said, “In order to meet the needs of the ever-growing beauty industry, the organic KEVIN.MURPHY line will surely work wonders here. Our global beauty brands list has grown more with the addition of this organic hair care range.”