INFINITI of Arabian Automobiles Launches #Pinkfiniti Campaign to Raise Year-Round Breast Cancer Awareness

Arabian Automobiles Company, the flagship company of the AW Rostamani Group and the exclusive dealer for INFINITI in Dubai, Sharjah and the Northern Emirates, has launched the largest influencer campaign in the GCC to reach out to the community and raise breast cancer awareness through its unique #Pinkfiniti campaign. Over 20 top personalities, who have a combined reach exceeding 4 million, gathered to support the cause and shoot the region’s biggest ever influencer-led campaign.

To sustain the breast cancer prevention message beyond the month of October and throughout the entire year, INFINITI is sharing an ‘Echinopsis Cereus’ cactus plant that blooms a flower once a year, giving its customers a beautiful and gentle reminder to visit the doctor for annual mammograms.

Michel Ayat, CEO of Arabian Automobiles Company, commented: “Arabian Automobiles is not just a car dealership; we care about our customers’ lives and we want to support their health and happiness in every way that we can. We want to remind our customers how annual mammograms can decrease their breast cancer risk by up to 90%. By taking care of the plant, it will take care of them, providing them with a reminder to visit their doctor and stay breast cancer safe. We are blown away by the amazing level of support the campaign has generated among the influencer community, which has fully got behind us to ensure that our message is heard across the GCC region and beyond.”

The campaign has inspired top regional influencers including beauty blogger Eljammi, motivational fitness guru Essa Al Ansari, lifestyle influencers Rania Fawazz and Hala Abdalla, and many more. Each has joined the cause and offered valuable support to Arabian Automobiles while it continues its mission to improve breast cancer prevention by communicating the beauty of nurturing.

INFINITI’s #Pinkfiniti plant also comes with a guide for breast cancer self-exams to give customers the best possible chance of keeping themselves breast cancer free. The campaign is part of the company’s ongoing CSR efforts and has been designed to strengthen breast cancer awareness and promote early detection by uniting the community in a caring campaign that will touch all segments of society.

INFINITI of Arabian Automobiles would like to thank the following influencers for their generous support: