Business & Money | Monday 25 May, 2015 8:53 am |

In line with the company’s ongoing commitment to sustainable and environmentally friendly products, Ghassan Ahmed Al Sulaiman Furniture Trading Co. Ltd, IKEA Saudi Arabia, the leading home furnishings company in the region, announced the launch of its new Vitality Range collection NIPPRIG, which will be available for its customers in the Kingdom for a limited period of time.

The limited NIPPRIG collection represents a creative partnership between IKEA and local producers in Indonesia and Vietnam by blending traditional products with Swedish designs and a little IKEA know-how.


NIPPRIG, an artisanal line of hand-woven benches, hats, stools and storage boxes, are all made of renewable natural materials such as Water Hyacinth, Sea-grass, Rattan, trunks of banana trees and coconut leaves.


Saud Ghassan Al Sulaiman, CEO of IKEA Saudi Arabia, said: “We are continuously committed to creating a better everyday life by taking the lead on providing our customers with sustainable and environmentally friendly products. At IKEA, we are always on the lookout for products that not only improve our customers’ homes but enhance their lives and the lives of future generations.”

“This collection is special because it shows off both of our worlds — Swedish design and local craftsmanship. The fact that it’s from renewable materials is even better”, said Nike Karlsson, designer of the NIPPRIG collection.


IKEA Saudi Arabia will be launching various Vitality Range collections over the coming months. These collections built in sustainable ways will inspire customers by showcasing new production methods and materials by different designers and creative artists.