IKEA Saudi Arabia Encourages Customers to be Creative with New Vitality Range

As part of its ongoing commitment to offer a better everyday life for all, Ghassan Ahmed Al Sulaiman Furniture Trading Co. Ltd., IKEA Saudi Arabia, the leading home furnishings company in the region, has launched a limited edition collection, HEMSMAK, which consists of a large variety of jars, tins, buckets and bottles, that encourages customers to be creative with the way they store and preserve food.

The HEMSMAK collection is available in stores across the Kingdom, for a limited time, and consists of a variety of food and beverage storage products of all shapes and sizes, as well as decorative items, such as labels, strings, bags and paper products that give customers the chance to personalize their storage methods. 

Saud Ghassan Al Sulaiman, CEO of IKEA Saudi Arabia, said: “We are constantly looking to offer our customers different ways to be innovative and creative and are committed to creating a better everyday life for all. The new HEMSMAK range is the epitome of just that; a range that allows our customers to take a typical food or beverage storage product and elevate it to one that is fun, colorful and inspiring.” 

Along with IKEA’s wide offer of food storage methods and tools for conserving and preserving food, the new vitality range includes containers for homemade jams and marmelades, oils and vinegars, and bottles for juice. The range also includes metal tins for storing dried foods, such as fruit, mushrooms and herbs. 

With HEMSMAK, now, not only can you store and preserve your food efficiently, you can also display it in an appetizing and inspiring way as the collection offers some really fun and practical labels and stickers for organising foodstuffs that also serve well to create beautiful homemade gifts.