IKEA 2017 Catalogue Champions Creating Real Moments at Home

Ghassan Ahmed Al Sulaiman Furniture Trading Co. Ltd., IKEA Saudi Arabia, the leading home furnishing company in the region, has launched today its 65th annual catalogue with “Creating Everyday Moments” as the theme for this year.

Through its theme “Creating Everyday Moments”, IKEA Saudi Arabia is highlighting home furnishing solutions that help inspire and enable people to live a life free of conventional expectations and embrace imperfections. The new catalogue encourages consumers to follow their personal preferences and create comfortable homes according to their own families’ needs.

The 2017 catalogue offers a wide array of new product offerings, designs and smart solutions, enabling families to create moments of real togetherness every day and in every area of their home. Filled with more than 320 pages of tips and ideas, the catalogue also features over 1,400 new products.

Saud Ghassan Al Sulaiman, CEO of IKEA Saudi Arabia, said: “This year’s catalogue further reinforces that IKEA truly understands how people live at home. Our products are designed for people, not consumers; and are based on the needs, dreams and desires of real people.”

”We constantly endevaour to create a better everyday life for the many by encouraging people to share the joy of togetherness with their families in and around their homes. Through this year’s catalogue, We want to enable people to embrace simplicity, and enjoy their time at home, away from any expectations.” Al Sulaiman added.

Launched simultaneously across 48 countries in 32 languages, the catalogue is available in Arabic in all IKEA stores in Saudi Arabia starting September 18th.  IKEA Saudi Arabia commenced door-to-door distribution of its catalogue in Jeddah, Makkah, Riyadh, the Eastern Province and Bahrain.

The IKEA catalogue is an iconic tool which brings the brand closer to the many people and showcases a selection of the products available in local stores. Integral to the brand promise, the IKEA catalogue inspires its readers with functional and affordable ideas to create a better life for the many.

In addition to the printed catalogue, IKEA launched a newly re-designed and enhanced IKEA catalogue App with richer and deeper content, including videos and features that offer a 3D feeling of the home furnishing solutions, and an augmented reality feature which allows users to virtually place and view nearly 400 IKEA products in their own homes. Starting late September, the app will connect seamlessly with the latest version of Apple TV.