Business & Money | Thursday 28 May, 2015 1:47 am |

the internationally acclaimed sanitary ware brand, part of Ideal Standard Mena brand offer, with origins from UK since more than 100 years , celebrated the launch of the Blue Book Mena Edition at the Address Downtown, Dubai. Brought forth in collaboration with the Armitage Shanks distributor in UAE, Mac Al Gurg, the event received the participation of important business professional of the sector, such as contractors, architects, designers etc.

The Blue book Mena Edition contains all Armitage Shanks portfolio dedicated to MENA region, which consists of quality product solutions – sanitary ware, brassware, bathing & special products – for the bathroom of all types of buildings: Residential - Hotels, Villas, etc - as well as Non-Residential - Hospital, home care, public areas, schools, stadiums etc.

Already established as an expert in healthcare market, Armitage Shanks confirmed it once more by displaying its famous healthcare products. Among them are the popular DOC M, a holistic bathroom solution of ceramics, fittings and grab rails for the people facing mobility and other challenges with no compromising on comfort and functionality, the successful Contour 21 range, which with its many anti-infection features, as well as its special dimensions is a fit for any clinical environment, and the newest development – the Markwick fittings that offer safety against bacteria of all kinds due to their ability for easy sterilizing, cleaning and disinfection; thus making them doctor’s greatest alliance in fighting disease. Splash, the school’s range, dedicated to providing the best standards for children’s bathrooms, impressed all attendees with its colourful products that ensure ease of use for children of any age, hygiene and safety.

Equally impressive was Armitage Shanks offer for the Residential Bathroom. Two new launches of sanitary ware ranges were the highlights of the evening, Chelsea & Kingsley. Kingsley offers a balanced mix of round and rectangular shapes and softness in the internal shape of the basins, resulting in a minimal design environment. Chelsea, the new luxury ceramic range, creates elegant and warm bathroom decorum with its soft and round-edged design, and its modern clean-cut lines. Both additions have full ranges that include basins, vessels, pedestals, bowls, closed coupled and wall-hung, as well as bidets. Along with the existing ranges of sanitary ware (Regent, Kensington, etc.), fittings & shower kits (Adriana, Golf-design, Livia, etc.), the user has a variety of products to choose from, which allows him to mix and match, in order to create a unique bathroom.

Speaking about the event, Mr Antonis Mourikis, Area Sales Director commented, “Armitage Shanks is a beloved brand with a long history not only in UK, but all over the world and definitely in Middle East. Our constant dedication to innovation, product design and sustainability leads to offering durable, functional, water saving products, which at the same meet every demand where aesthetics are as important as performance. And we are very happy that through the partnership with our local distributor Mac Al Gurg, we have been able to do that in UAE for so many years.”