ICONSIAM and Siam Paragon as a ‘World Destination’ Drive Tourism in Thailand

Tourism is back in Thailand with expectations to reach between 5 million to 15 million tourists this year, and ICONSIAM and Siam Paragon  malls  as a World Destination are a big contributor to this increase, as leading lifestyle destinations, both continue to offer iconic events, luxury shopping, amazing attractions, and first-class dining offers and in return contributing to attracting tourists to Thailand. 

Mayuree Chaipromprasith, President – Corporate Affairs and Communications, Siam Piwat Co., Ltd, commented, “Over the years, Thailand has been the number one destination to many and specifically visitors coming from the Gulf. The diverse offerings make it the perfect holiday destination as travelers choose Thailand for its tranquility and thrill as well as its shopping and lifestyle experience. We are pleased to play a role in driving the nation’s tourism efforts. This year’s positive travel intentions reflect a real excitement for travel, overpassing pre-pandemics levels. Underlining our commitment isthe sales of luxury brands, which skyrocketed during the past two years after several brand name shops expanded store spaces and joined Siam Piwat in introducing new experiences through first-of-their-kind pop-up stores in Thailand to continuously offer limited edition items and special collections. . GCC visitors constitute a significant portion of our visitors, and we look forward to welcoming them to Thailand.”

Receiving millions of visitors through their doors every year, Siam Paragon and ICONSIAM are perfectly suited for Thais and international travelers contributing to Thailand’s growing tourism drive. 

With strong expectations for luxury brands to grow between 10% to 15% in 2022, ICONSIAM and SIAM Paragon have witnessed strong appetites for luxury brands receiving overwhelming response from Thai customers with high spending power. This further reinforces the position of both properties as Destinations of Luxury Brand.  

Siam Paragon, the first and biggest world-class shopping destination in Thailand, bringing together all-encompassing retail and entertainment with dining options from around the world is home to the world’s most luxury fashion outlets including Hermes, Prada, Louis Vuitton, Dior, Gucci and Sirivannvari, the Thai designer luxury brand of the Princess of Thailand and more. It is also home to famous local brands, like premium silk from Jim Thompson and exquisite bags from Naraya. 

With unparalleled shopping experience, Siam Paragon also plays host to the authentic taste of Thai cuisine and unbeatable international F&B alternatives. Jumbo seafood restaurant from Singapore, Tasty Congee & Noodle Wantun Shop from Hongkong, Mozza by Cocotte, CDGRE, Nara Thai, and Chilli Thai are just some of the remarkable options on offer throughout the supreme mall. With options that range from street food vendors to Michelin Star quality eateries, Siam Paragon is the pinnacle of shopping and dining excellence. 

This multi-faceted outlet also boasts the biggest aquarium in Southeast Asia, Sea Life Bangkok. This extraordinary underwater paradise, which is home to over 30,000 marine creatures, gives visitors a superb glimpse into life beneath the waves. With tourist numbers split equally between Thais and foreign visitors, Siam Paragon’s massive unique appeal has helped the tourism recovery greatly in Thailand. 

ICONSIAM presents iconic landmark on the Chao Phraya River with stunning “7 Wonders Attractions” such as River Park, SOOKSIAM, The ICONIC Multimedia Water Feature,  etc. . ICONSIAM is, as the namesake suggests, an icon of Thailand. It will excite visitors with a rich diversity of offerings, including art and culture, in addition to extraordinary dining and shopping possibilities.  This incredible mall not only offers a shopping experience like no other, but also hosts world-class, breathtaking events. 

One event that particularly drives tourism is the magnificence of the Bangkok Illumination at ICONSIAM. New Year’s celebrations don’t get much better than this, with stunning illuminations lighting up the sky against the backdrop of picturesque panoramic views of the Chao Phraya River. To top it off, every illumination features a myriad of street performers, outstanding DJs and dazzling light shows along the Chao Phraya River, for an endless celebration. It is a countdown like no other, featuring fantastic stage performances and mesmerising firework’s displays.  The new year is rung in in style, with one of the most showstopping spectacles at the iconic ICONSIAM.

ICONSIAM also houses some of the world’s favourite shopping outlets such as world-famous brands like Dolce & Gabbana, Salvatore Ferragamo and Christian Louboutin, along with some traditional Thai craft stores ; “ICONCRAFT”  is located at 4th and 5th Floor. It assembles a vast array of innovative art pieces and contemporary craftworks by Thais into a single place.  It offers Thai artisans an opportunity to improve their craftsmanship to increase the value of their crafts by giving them an opportunity and space to exhibit and sell their crafts in a project that is one of the world’s must-visit destinations.  

 ICONSIAM has 7 Wondrous Dining space. A true paradise awaits gastronomes at ICONSIAM. A selection of over a hundred famous restaurants from all over the world are available in seven spacious zones.

To welcome international guests this year, these must-visit destinations ICONSIAM and Siam Paragon are giving customers Tourist Cards that entitles them to up to a 30% discount in the shopping complex from participating brands. Customers will also receive a 5% discount on regularly priced items in Paragon Department Store, Gourmet Market, and Siam Discovery’s Counter Brand. To complete the offering, guests also receive up to a 6% VAT refund on their purchases.