HUAWEI HONOR WINS BATTLE OF THE SMARTPHONES ON SINGLE’S DAY

Sales over 1 Billion on a single day

On the world’s biggest sales day in history, Huawei honor the No 1 smartphone e-brand, has grabbed global attention to become the only brand ever to reach more than one billion RMB sales in value ($180 million). The brands sales contributed 30% of the overall revenue from Single’s Day across all e-commerce platforms within the smartphone category.

After a fierce 24 hour battle, by the close of trade, Huawei honor sold almost one million units and honor 7, its newest device which launched in the Middle East last month, beat off tough competition to become the No 1 smartphone with in its price category. The honor 5X, not yet available in the Middle East, was the best-selling device through volume within the smartphone category.

Mr. Jiao Jian, President of Huawei Consumer BG MEA said: “As a brand only in its second year, to have become a fast growing market leader and to have reached a milestone such as this is a real testament to our quality products and unique business model. We are particularly proud of the honor 7, which has experienced phenomenal success echoed around the world, including the Middle East where sales show it is performing as the No 1 smartphone in its price category online.”

Since its launch in China, the honor 7 saw 10 million pre-registrations for the device, and sold out in just 2 minutes. Huawei honor announced that it had sold 2.8 million units globally, with 400,000 of those sold in just two months within its overseas markets. 

Huawei honor is also taking the Middle East by storm. For the first time this year, the e-commerce brand brought the Single’s Day madness to the Middle East as ‘Honor Gala’.

Chris Sun Baigong Vice President of Huawei Honor in the Middle East added, “As a region that is now ‘living online’ we at honor saw a real opportunity to bring a hugely successful Single’s Day to the Middle East this year. We are already experiencing a tremendous uplift in the region amongst honor 6 plus, honor 4X and the most recently launched honor 7 – all of which are number one devices within their price category on Souq.com.”

Baigong continued, “We purposefully extended Single’s Day in this region to three full days, allowing consumers time to research and take full advantage of the offers during Honor Gala on http://HonorArabia.net/gala. We know that in this region people like to spend time researching their smartphone purchases, and in fact eight in ten people in Saudi Arabia used their mobile device to research their new one - this is especially true of younger users who are the most likely to live their lives online.”