Huawei Brings the King of Smartphones HUAWEI Mate20 Series to the Middle East and Africa

Huawei Consumer Business Group (CBG) unveiled the much-anticipated HUAWEI Mate20 Series to users in the Middle East and Africa region during a launch event that took place at Burj Park where the audience was treated to a Huawei lightshow projected on Dubai’s most prominent landmark, the Burj Khalifa.

“Huawei takes pride in being a pioneer in On-Device Artificial Intelligence, shaping the evolution of smartphones into intelligent tools that understand users in order to assist them. Through innovative features such as a revolutionary Matrix Camera System, a long-lasting battery and the groundbreaking Reverse Charging, the HUAWEI Mate 20 Series aims to empower users by responding to their daily needs and allowing them to fully immerse into today’s digital world” said Gene Jiao President of Huawei CBG, Middle East and Africa.

Following a mesmerizing animation and lightshow projection on the Burj Khalifa, an informative presentation about the brand’s performance in the region and how Huawei has grown to become the 2nd largest smartphone brand regionally and globally was given by Gene Jiao.  H.E. Saeed Hareb, Secretary General of Dubai Sports Council was welcomed on stage to announce the second year of collaboration between Huawei and Dubai Sports Council, as Huawei will be the official presenting partner of the Beach Soccer Intercontinental Cup that will take place in Dubai from the 6th to 11th of November.

Gene Jiao and H.E Saeed Hareb jointly unboxed and unveiled the new HUAWEI Mate 20 series on stage. Designed with the industry’s most powerful and sophisticated process technology, the latest Huawei devices set a new bar by which all 2018 smartphones will be measured.

-Revolutionary Matrix Camera system

The HUAWEI Mate20 Pro is equipped with a 40MP main camera, a 20MP ultra wide-angle camera, and an 8MP telephoto camera. Together, the trio of lenses supports a wide range of focal lengths enabling it to mimic the results from professional cameras. This wider perspective creates a sense of spaciousness and a three dimensional effect to the images. The new camera system also supports macro distance, which produces crisp images of objects that are laces as closed as 2.5 cm from the lens. The HUAWEI Mate 20 Series also features an AI Portrait Color video mode. Using AI, the HUAWEI Mate 20 Series can isolate human subjects and desaturate the colors around them to dramatically highlight the person. AI Spotlight Reel identifies clips with a shared theme and auto-generates a montage, made entirely of highlights.

-Long-lasting Battery, Super charge and wireless quick charge and a unique reverse charging feature

Besides superb performance, the HUAWEI Mate 20 Series also features groundbreaking improvement on battery life. It houses a large, high-density 4200mAh** battery, and supports 40W HUAWEI SuperCharge, which gives the device 70 percent charge in 30 minutes. The safety of the technology is certified by TÜV Rheinland.

Moreover, HUAWEI Mate 20 Pro supports 15W HUAWEI Wireless Quick Charge, the industry’s fastest wireless charging solution, and Wireless Reverse Charge, which enables the device to work as a power bank for selected electronic devices supporting wireless charging.

**available on Mate 20 pro only.

-Biometric Identification and In-screen Fingerprint

HUAWEI Mate 20 Pro and PORSCHE DESIGN HUAWEI Mate 20 RS both support 3D Face Unlock. The solution quickly and securely authenticates users within 0.6s at a false acceptance rate of below 1/1,000,000. Using the 3D Depth Sensing Camera System located at the front, the two devices can accurately read the facial features of a subject and recognize even small details. Besides user authentication, this suite of sensors also enables the portrait beautification effects to be realized in a more natural and effective way.

The HUAWEI Mate20 series also features an in-screen fingerprint sensor. The company has evolved the design of its in-screen fingerprint sensor to achieve better speed and success rates. It can pinpoint the location of a user’s finger on the screen, and remove the on-screen prompt immediately when a user removes his or her finger.

-Kirin 980 Chipset

The SoC at the core of smartphones has a determining factor in a device’s performance and efficiency. Manufactured with the cutting-edge 7nm technology process, the SoC fits 6.9 billion transistors within a die the size of a fingernail. Compared to Kirin 970, the latest chipset is equipped with CPU that is 75 percent more powerful, GPU that is 46 percent more powerful and NPU that is 226 percent more powerful. Furthermore, the efficiency of the components has also been elevated: the CPU is 58 percent more efficient, GPU is 178 percent more efficient, and the NPU is 182 percent more efficient. The Kirin 980 is the world’s first commercial SoC to use the Cortex-A76-based cores. The Kirin 980 is also the industry’s first SoC to be equipped with Dual-NPU, granting it higher On-Device AI processing capability to support any and all AI applications.

-EMUI 9 Enables a Quality Life

The HUAWEI Mate 20 Series comes with EMUI 9.0, a smart operating system based on Android P. Through AI self-learning algorithms, the operating system delivers an “evergreen” experience—it remains smooth even through extended use. It also features a new gesture navigation support allowing users to effortlessly interact with their devices using just taps and swipes. In addition it enables the HUAWEI Mate 20 Series to perform or enhance a range of tasks from object identification to food calorie counting** by simply pointing camera towards objects. It is also able to recognize famous paintings and landmarks.  Using 3D Live Object Modeling, consumers can even create a fun digital avatar to dance or interact with.

Price and availability on local market

HUAWEI Mate 20 Pro will be available in the Saudi market at Huawei’s authorized retailers at SAR 3299 in different unique colors: black, Emerald Green and elegant Huawei Twilight. The device will also be available for pre-orders starting from Thursday October 25th with a set of gifts for up to SAR 1998, including HUAWEI TalkBand B5 and HUAWEI SuperFast Wireless Charger in addition to HUAWEI VIP Services.

HUAWEI Mate 20 will also be available at SAR 2399 in other unique colors: black, midnight blue and elegant Huawei Twilight. This device color option will also be available for pre-orders starting from Thursday October 25th with a set of gifts, including HUAWEI TalkBand B5 in addition to HUAWEI VIP Services.

HUAWEI Mate20 Pro and HUAWEI Mate20 smartphones will be available in the Saudi market starting from Thursday November 8th.

Huawei VIP service

Huawei announced the launch of a ‘VIP’ service for its customers in Saudi Arabia through its authorized service centers in the Kingdom. The new service includes customers of HUAWEI Mate 20 Series with Huawei Saudi warranty. The new service offers customers a free screen replacement warranty during the first six months from the date of purchase. Huawei also provides its customers free engraving by advanced laser graphics on the device to suit the personality of the device owner.

This opens the doors to customers to engrave their favorite picture whether their personal pictures, preferred team pictures or even personal names. Customers can also get the free device professional Hygienic service using the latest UV technology twice during the warranty period under HUAWEI Mate 20 Series VIP Service Program. Finally, Huawei flex drop off service which is a free drop off service in which a customer can drop his device for service in more than 300 locations across kingdom to be send for Huawei authorized service centers.

PORSCHE DESIGN HUAWEI Mate 20 RS

It is the latest mobile luxury device created through the collaboration between Porsche Design and Huawei. As the fourth handset to join the exclusive line-up, PORSCHE DESIGN HUAWEI Mate 20 RS continues the tradition set by its predecessors, blending state-of the-art technology with uncompromising design. The iconic automotive design element is incorporated into the back of the PORSCHE DESIGN HUAWEI Mate 20 RS—a device with the Rennsport “RS” designation—with a luxury twist. The PORSCHE DESIGN HUAWEI Mate 20 RS racing stripe motifs are put together with all-natural leather and glass. The leather sides add a natural, personal touch to the design, symbolizing the consumer-centric ethos that drives Porsche Design and Huawei, whilst giving a more luxurious look to the device. Together with perfectly rounded edges, the soft natural leather ensures a firm, ergonomic grip and premium touch that evokes the feeling of complete control.

HUAWEI WATCH GT

In addition to the HUAWEI Mate 20 Series, the powerful HUAWEI WATCH GT was also unveiled during the event.

The HUAWEI WATCH GT integrates all the functional specifications in a 10.6mm thick compact body to the maximum extent, being a lot thinner than similar products on the market. It is suitable for both genders and is of popular sports design with a large screen and is cell equipped, also comprising full circle dial and bezel, crown, ear and more. It applies the industry leading innovative GPS technology – the GPS chip – making it capable of supporting the simultaneous positioning of three satellite systems for rapid and accurate positioning, completely recording all outdoor exercises data with utmost accuracy.  

The watch also boasts power consumption thanks to its low-speed engine enabling it to use 1/6 of the power similar products would. It also comes with a strong endurance – displayed in its different scenarios such as the 24 hour one where heart rate and scientific sleeping functions are activated, GPS open during 90 minutes exercise session, 6 incoming calls, 3 alarm reminders as well as screen brightening for 200 times.

-Huawei Music Service

Also available is the Huawei Music Service, users will get access to millions of songs including exclusive music from top artists. It also comes with a unique Super Quality music experience along with Party Mode enabling up to 8 devices to play the same music at the same time and the innovative Running Mode that matches the rhythm of your music to your steps.