Huawei and the Pantone Color Institute partner to explore the language of color in its devices

In a move that brings the worlds of technology and color closer together than ever before, Huawei Consumer Business Group and The Pantone Color Institute have partnered to feature the latest trend colors in Huawei’s product, resulting in the blue and green colored Huawei P10 and P10 Plus smartphones that will be launched in Saudi in April.

By combining Huawei’s advanced engineering expertise and industry leading metal craftsmanship with the trusted color thought leadership and direction of The Pantone Color Institute, consumers can look forward to devices that seamlessly marry ground-breaking innovation together with stunning beauty.

Through this exciting partnership with Huawei, The Pantone Color Institute will continue to explore the language of color to bring Huawei customers the most striking and on-trend colors in the palm of their hand.

Richard Yu, CEO of Huawei Consumer Business Group said: “As the world’s leading authority on color, we are very excited to work with Pantone Color Institute on developing our product range to bring our customers the very latest trends. We strongly believe at Huawei in the power of collective wisdom and collaboration, and this partnership will allow consumers to express themselves more vividly through the universal language of color.”

Laurie Pressman, VP of The Pantone Color Institute added: “With consumers increasingly comfortable using color as a form of expression, we are seeing more experimentation and creative uses. Color is truly a medium through which individuals can express themselves to the world around them. Huawei recognises this evolving consumer dynamic and we are looking forward to providing Huawei customers with the ability to make a bold color statement.”

As the world’s third-largest smartphone manufacturer, Huawei CBG debuted on the prestigious Interbrand Best Global Brands list in 2014 and rose to number 72 in 2016. This partnership with The Pantone Color Institute looks to build on the success of recent devices, including the Huawei P9 and P9 Plus which have exceeded 10 million global shipments worldwide.

The Pantone Color Institute collaborates with brands around the world to help them leverage the power, psychology and emotion of color in their design strategy. A unique destination for color, the Pantone Color Institute forecasts future color direction, expressing how color influences human emotion through seasonal trend forecasts, custom color creation and social commentary, including PANTONE Color of the Year.