HP Reinvents Fashionable Technology with Harvey Nichols

HP Inc. raised the bar for the premium PC experience with the debut of the new HP Spectre, the world’s thinnest laptop. The cooperation between HP and Harvey Nichols brings performance and style together in an exclusive design. High gloss copper accents reflect a hand-polished, jewelry like finish and an innovative hidden piston hinge creates the illusion of a hinge-less design to offer an unmatched premium look-and-feel. The new HP Spectre attracts those with an eye for luxury, with its high gloss copper accents - proof that PCs can be an expression of style thanks to magical and luxurious technology. 

The new HP Spectre, the world's thinnest laptop, was showcased for the first time in Riyadh, Saudi Arabia at an exclusive unveiling held at The Globe, Al Faisalia Tower, on the 23rd of June. The new laptop features an aluminum chassis as thin as an AAA-battery and the total weight of the laptop is just 1.1kg. The new HP Spectre is retailing at a recommended price of 4,999 SAR for the Intel Core i5 model, and 6,499 SAR for the Intel Core i7 model. The laptop will be showcased at the Harvey Nichols exclusive lounge in Al Faisalia Mall, Riyadh. 

“At HP we are constantly reinventing, and the launch of our most premium and powerful notebook is no exception. The HP Spectre perfectly brings together technology with luxurious design, to provide an extraordinary experience for our customers. We are constantly taking customer feedback and aim to provide products that become a lifestyle staple in the lives of our customers – and the HP Spectre is no exception. This is truly an innovative and exceptional laptop,” shared Jason McMillan, Managing Director, Saudi Arabia.

Fatima Ibrahim, Harvey Nichols Riyadh General Manager stated, “At Harvey Nichols, we pride ourselves in bringing luxury products to our customers, and the HP Spectre is no exception. Its innovative design and world’s thinnest laptop frame makes it an exceptional lifestyle must-have, and we are excited to give an exclusive preview to our customers.”

Luxury is also important for business life

The workforce, and the way we work, is changing. In recent years, there have been several dynamic shifts in what we expect from our technology, as well as the way in which we are now using it. According to a research conducted by Redshift, more than two thirds (69%) of IT decision makers feel that PC design is important to enable mobility while over three quarters (77%) of IT decision makers think that a well-designed work PC would increase job satisfaction.

In addition, experts say this has been driven by a changing society where millennials are expected to represent almost 50% of the workforce by 2020. These millennials are already accustomed to using laptops and tablets in the classroom and in their free time before joining the workforce. For this reason they are less willing to make a trade off when it comes to device design and functionality at work.  

Besides, work is also increasingly being done remotely and from multiple locations with the lines between work life and personal life blurring: becoming synonymous as ‘one-life’. Work is no longer a place we go, but something we do. To support this lifestyle, users demand thin and light devices with all-day battery life.  

Increasingly, consumers are capturing content in 4K resolution and want technology that can handle this raw footage. They want large, high resolution displays that allow them to edit photos and videos but also to experience immersive video in their down-time. Premium audio should enrich the viewing experience when playing games, listening to music or watching a movie.   

To address these market shifts, HP has reinvented devices that create personal and work pride, allow experiences that help us to do better.