HP Inc. Unveils New Range of Products in the Region at Gitex 2016

HP Inc. has raised the bar once again with the unveiling of its newest range of printers, scanners, consumer and commercial PCs and mobile devices, and gaming products. With a legacy to ‘Keep Reinventing’, HP is introducing a number of innovative new products to this market for the first time.

HP’s newest range of products will be revealed at this year’s Gitex Shopper and Gitex Technology World exhibitions, taking place in October 2016. The exhibitions offer an opportunity for consumers and businesses to have the first look at the products, test them out and better understand the technology on offer.

“Our vision at HP is to create technology that makes life better for everyone, everywhere. It is this vision that has ensured we remain a global leader in printing and personal systems,” said Mathew Thomas, managing director, Middle East and Saudi Arabia, HP Inc. “We have a rich history of innovation, and for more than 75 years, we have brought disruptive technologies to market that have fundamentally changed our industry and the world around us. This continuous innovation and engineering excellence are part of our DNA, and we will continue to design products that propel our customers and partners into the future.”

HP will be unveiling the following new products at Gitex Shopper and Gitex Technology World.

Printing and Scanning

Consumer Printers:

• HP DeskJet Ink Advantage 3775 and Ink Advantage 3785: The DeskJet is the world’s smallest printer and delivers on performance by combining robust print, scan and copy capabilities with easy wireless mobile setup and connectivity features.
• HP OfficeJet Pro 6960: The HP OfficeJet Pro series consists of affordable, professional colour printing, ideal for the home office or small workgroups that need professional quality with powerful productivity and fast functionality.

Commercial Printers and Scanners:

• HP A3 Multifunction Printers: Consisting of 16 new next-generation HP PageWide and LaserJet platforms, the A3 series brings innovation to the copier segment, world-class print security and advanced monitoring systems across devices.
• HP PageWide Pro MFP 477dw, HP OfficeJet Pro 8210 and 8720: The HP PageWide series has revolutionized printing by pioneering printers that are faster than any other color MFP in its class and offer the best-in-class total cost of ownership with exceptional security and energy efficiency. 
• HP LaserJet Pro M102 and M203, HP LaserJet Pro MFP M130 and M227: The ultimate portfolio of printing services and solutions designed to help customers simplify printer security deployment and monitoring to protect their network and confidential information while meeting the growing list of compliance guidelines.
• HP ScanJet Pro 2000 s1, ScanJet Pro 3000 s3, ScanJet Enterprise Flow 5000 s4 and Flow 7000 s3: These devices are packed with features such as 2-sided scanning, automatic document feeder, and one–touch scanning with convenient shortcuts to help streamline routine work for optimal results.

Stephane Rogier, head of print business unit, HP Inc. Middle East, commented, “With an entity solely dedicated to our printing division, we have been able to implement a greater focus on our printing products, with emphasis on agility and speed to quickly adapt to market and customer dynamic. We are excited to contribute to this era of revolutions with our latest technologies and offer a portfolio that reinvigorates home and business printing at unmatched cost of ownership.”

Large Format Printers

• HP DesignJet T830: This multi-function printer has a built-in scanner and is half the size, built to last, handling challenging sites such as construction. Usable any place your Wi-Fi signal can reach, you can print straight from your Apple or Android smartphone or tablet wherever you are.
• HP PageWide XL 4000: Offering the fastest large-format production printing available in colour and black-and-white, the PageWide XL printers do the job of two printers in one single device.

Ernest Azzam, regional business manager, large format printing, HP Inc. Middle East, said “Our large format printer business is driving the industry’s analog-to-digital transformation, enabling print providers to open new revenue streams and helping brands bring global, customized campaigns to consumers in new and more engaging ways. We are marching towards a year of reinvention across applications and markets, with new products and solutions on the horizon, as well as a new approach to producer operation through the cloud.”

Personal Systems

Notebooks and Mobile Devices:

• HP Elite x3: The Elite x3 is the first built-for-business mobile device to deliver seamless phablet, laptop and desktop business productivity in a single device1. By utilizing Continuum in Windows 10, the Elite x3 enables frictionless multi-screen transitions between a phone scenario and a desktop PC scenario2. Users can dock the Elite x3 with its ecosystem of accessories to render desktop and laptop productivity experiences while also retaining productivity on-the-go in a world-class premium and commercial-grade phablet.
• HP Elitebook Folio: The thinnest and lightest commercial notebook HP has ever created. Featuring premium craftsmanship combined with business-critical security and manageability, the EliteBook Folio is ideal for people who require all-day productivity and performance.
• HP Spectre 13: Power never looked so thin. HP reimageined every element during the design of the Spectre to ensure the best user experience coupled with maximum performance. The result is a premium notebook PC that does not force users to compromise on style, function or performance.
• HP Pavilion x360: A colourful platform that offers more processor, graphics and display options while continuing to deliver great value to the customer. It flips between notebook mode for working, stand mode for watching, tent mode for playing games or tablet mode for on the go.

Desktops and All-in-Ones:

• HP Elite Slice: HP’s smallest desktop is a desktop built for communications and collaboration. It is the first modular commercial desktop with cable-less connectivity3 and enables customers to build the desktop of their choice. Versatility, performance and enterprise-grade security merge to deliver greater productivity and collaboration between employees while transforming the workplace and workstyles. 
• HP Pavilion Wave: Designed for entertainment and productivity for the home by combining desktop power and great audio experiences. For customers who want a PC that can fit into small places, the new offering is a beautiful and compact design with the power of a full-sized desktop. It features an iconic triangular form with an innovative parabolic reflector with an integrated speaker on top of the PC for superb, 360-degree sound to fill a room with crisp audio. 
• HP AIO Curve 34: The wide, curved, all-in-one offers an immersive entertainment experience that is designed to impress, captivate and inspire.

“This year, HP has announced a number of ‘firsts’ and ‘bests’ across the consumer and commercial segments, driven by exceptional engineering and innovative design,” said Narayanan Venkataraman, head of Personal Systems category, Middle East and Saudi Arabia, HP Inc. “We are committed to delivering the industry’s broadest portfolio of products that offer the functions customers need without sacrificing the features they want, whether it’s for work, for the home or on the go.”

Gaming

• HP OMEN X Desktop: HP’s new high-end desktop combines industry standards with superb thermal management. Engineered to deliver aggressive performance, the OMEN X was built for serious gamers who need fierce performance out-of-the-box in a fully customizable chassis.
• HP OMEN 15 Laptop: Designed to deliver an immersive experience to compliment the laptop’s smooth performance. Available in Full HD and 4K IPS display options to enhance gameplay with stunning true-to-life visuals. Sound effects are crisp and clear with expert audio tuning by Bang & Olufsen and HP Audio Boost technology for added depth on dual speakers to ensure gamers don’t miss a beat. 
• HP OMEN 17 Laptop: Designed from top-to-bottom with the performance gamer in mind, it is now one of the highest performing gaming laptops in the market with the inclusion of the latest NVIDIA® GeForce® GTX graphics. It is also one of the most portable, measuring just 32.9 mm thin and weighing seven pounds (3.2kg)4.

“The PC gaming segment continues to outgrow other PC categories, and the popularity of gaming products in this region continues to rise,“ said Venkataraman. “Earlier this year we introduced a unified gaming portfolio under the OMEN brand, which offers a range of options for both performance and enthusiast gamers. HP’s family of gaming products delivers the power, performance, graphics technology, thermal management and customization to satisfy even the most demanding gamers.”

This will be the ninth year that HP is participating at Gitex, the annual event of the largest IT and electronics sales expo in the Middle East. HP will be located at the following areas:

• Gitex Shopper: Stand #SS1-4 
• Gitex Technology World: Stand #MAC6-8