Honor Launches the Honor 10, its Flagship Model for 2018

Today Honor launches its flagship smartphone of 2018 in the UAE. Honor 10 phone brings to life the concept of “Beauty in AI”, and reveal two major ground-breaking and industry leading technologies to consumers.

The first is the advanced AI 2.0 technology, applied chiefly to the smartphone’s dual-lens camera. Second is the Honor 10 CMF[1]design, a 3D glass back with a stunning nano-scale optical coating composed of 15 layers of shimmering color.Honor 10 will be available on 22ndof May at 1699 AED for purchase at retail stores and honor’s UAE website.

According to Chris Sun Baigong, Vice President of Honor in the Middle East and Africa,” before 2016, most phones came in just three colours: black, white and gold. Honor introduced Phantom Blue in 2016, Phantom Grey in 2017, and now the exquisite Aurora, a true breakthrough in smartphone design”.

Chris also added, “We believe the recipe of success is simple – give consumers a really good product! That’s what we work hard for everyday at honor. But we don’t just stop at making a good product. We want to co-create a new lifestyle with young people worldwide. We listen to them, we bounce ideas around with them, and we cheer for them. They are our inspiration.”

With the innovative devices and a precise targeting strategy, Honor continues to lead the industry in its home market as the No. 1 smartphone e-brand in China, while expanding rapidly overseas. The brand has achieved 100% growth in overseas markets since its inception. This year alone, Honor 7X has received 3 awards from top Middle East technology media, including “smartphone under $400 of the year” from Stuff Middle East, “Best Full View display at this price” from T3 Middle East, “Best smartphone under AED1000” from Tech Radar Middle East. The combination of award winning products and extensive partnership in both carrier and open markets has contributed to the growth rate of 200% in the country.