Home Centre’s 4th Room Makeover Contest Infuses Color and Energy into Lives of 15 Winners across Region

Living in an aesthetically appealing and energising space can certainly enhance one’s happiness and sense of well-being. Over the years Home Centre, the largest home retailer in the Middle East, has transformed the personal living spaces of several deserving customers with its popular Room Makeover competition. 

In its fourth edition in 2016, the Room Makeover competition successfully transformed the homes of 15 people across the region and infused new energy into their lives. 

Winners were identified from six countries in the region – the UAE, Saudi Arabia, Qatar, Kuwait, Oman and Lebanon - based on their unique stories of why they believed their rooms needed a makeover. Home Centre received an overwhelming response of close to 60,000 entries and worked to shortlist a final 14 while carefully factoring in the personality traits of the contestants. The 15th winner was picked via an online voting system created on Home Centre’s Facebook page. 

Médéric Payne, CEO of Home Centre, said: “The unprecedented response to this year’s Room Makeover Contest is a testament to the close relationship we share with our customers. The contest reiterates our keenness to give back to the community through this all-inclusive initiative. At Home Centre, we welcome the chance to touch the lives of our valued customers and help them achieve their dream homes with the help of our expert team of visual merchandisers and designers.”

An aggregate amount of AED15,000 was used to reinvent the living spaces of four winners each in the UAE and Saudi Arabia, as well as of two winners each in Oman, Qatar and Kuwait, and one winner in Lebanon. 

Home Centre’s expert stylists ensured that every winner’s room was transformed as per their personal preferences and needs to reflect their distinctive personalities. Each of the makeovers was completed within a single day and accomplished using Home Centre’s vibrant new collection. 

Speaking of the room makeovers, Nancy Ajram, celebrated Arabic singer, diva and Home Centre’s brand ambassador, said: “This is a great exercise that Home Centre conducts as it makes a real difference to the lives of customers. After seeing the results of this year’s room makeover I would like to commend Home Centre stylists for such enormous efforts. This competition is one of a kind and I am sure it will continue to garner positive reactions every year.”

All winning entries in the UAE had a unique story to tell - a young artist who needed a creative space to work in, a lady who never got the opportunity to integrate her personality into her bedroom after getting married, a creative mother who wanted to revamp her daughter’s room and a little girl who lost her brother and needed to make a fresh start.  

The third cycle of Home Centre’s Room Makeover contest attracted over 37,000 entries and the winners’ journeys received more than 200,000 views across the brand’s social media platforms. The popularity of Home Centre’s Room Makeover contest has grown exponentially in the region since inception, both for the novelty of the concept and for the opportunity it provides to winners to 'refresh' their lives.