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Eye of Riyadh
Tourism & Hospitality | Thursday 28 April, 2016 5:03 pm |
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HMH – Hospitality Management Holdings Taking a Leap with Technology to Drive Global Markets

Partnering with leading technology providers, HMH - Hospitality Management Holdings is equipped with the latest technology to tap the global distribution network in real time. Ilham Ismail, Head of Information Technology, HMH, said, "These days a hotel's overall profitability is directly linked to technology and talent that masters that technology. Our fully integrated central reservation and revenue management systems are at par with international brands. We optimize performance, improve ROI and maximize profits with strategic revenue management and strong distribution network across markets worldwide.” 

 

In order to have the same capabilities as international hospitality groups and far superior structure than many regional operators or independent hotels, HMH has invested in top-of-the-line tools and solutions for powerful distribution and dynamic pricing. In addition, it has equipped itself with the very best in contracting, guest satisfaction survey, online reputation management and digital marketing systems. HMH will continue to invest in updating its technology consistently to maintain its position and promise to service and quality.

 

Ilham stressed, “Adoption of the latest technology has been a strategic imperative for us at HMH. It is not only about addressing the current needs of our guests but preparing ourselves for the future. We live in a tech-savvy digital world that demands efficiency and speed at every step be it the distribution network or the actual booking process. Not only has digital made our world 'instant' and 'mobile', but it has been very powerful in terms of our ability to look at our customer analytics - pulling information together to see the unique preferences of our guests that in turn allows us to service them better and offer products that resonate with them. As an industry we are going to continue to see radical advancements in this direction. At HMH we will continue building strong distribution and data-analytics capability to stay ahead of our competition".

 

Visit HMH on stand HC0420 in Sheikh Saeed Arena at Dubai International Convention and Exhibition Centre.

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