Hino Launches New LDT Model in Middle East Region

Hino Motors, Ltd., the commercial vehicle arm of Toyota Group, has introduced the latest version of its Hino 300 Series Light Duty Truck (LDT) range to the Middle East. The versatile vehicle offers a new and improved transmission system and upgraded suspension, as well as enhanced safety features and a number of cabin refinements.

Renowned as a flexible and reliable vehicle, the Hino 300 series offers an exceptional transportation solution across a wide range of applications. The new model includes an improved AISIN transmission system with a wider gear ratio, which creates more power by moving the vehicle forward at a lower RPM while boosting fuel efficiency. In addition, the lower RPMs reduce the engine load, resulting in increased vehicle up-time.

Meanwhile, the adoption of a tapered leaf-spring suspension system increases drive comfort by providing more effective shock absorbance. The upgraded suspension reduces rear-body vibration and makes maintenance easier due to the reduced number of leaves. This is complemented by the addition of pre-drilled grid holes in the chassis frame, which allow customers to use the same vehicle for multiple applications and reduces the lead time for body fabrication. The grid holes have been evenly spaced along the rails, enabling the use of common fixing brackets and enhancing compatibility with a range of superstructures to greatly enhance the flexibility for customization work.

The cabin interior provides a range of features for utility and comfort in both the wide and narrow cab variants, including ample storage space, plenty of legroom, and a customizable central console. All aspects of the cabin design contribute to a more comfortable driving experience, even when operating in the high-temperature conditions associated with the Middle East region. 

“We are delighted to launch the new and improved Hino 300 Series LDT in the Middle East market. Owners of previous models have come to recognize the 300 Series as a benchmark for quality and reliability, and the enhancements made to this latest version are set to further cement its reputation as a leader in its class,” said Yoshikazu Kayano, Managing Director of Hino Motors Middle East. “Hino’s exceptional engineering is backed by our ‘total support’ philosophy, which creates an exceptional customer experience by delivering the best sales, spare parts, and service solutions. As part of the Toyota Group, we are proud to build all of our vehicles according to the QDR (Quality, Durability & Reliability) promise and look forward to further establishing the Hino brand as the trusted choice of businesses throughout the region.”

The Hino 300 series is completely manufactured in Japan at Hino’s Hamura Plant and features the Hino red engine N04C, which is available in two variants capable of generating 139 PS and 154 PS (JIS gross) depending on the Gross Vehicle Weight. The model available in the Middle East is Euro 3 compliant, while the model sold in the UAE market meets Euro 4 emission standards, making it both powerful and environmentally friendly. Optional extras include the Hino ES (Easy Start) system that provides smooth hill start assistance, and a larger 150 L fuel tank for increased range and operating hours.

As expected from a manufacturer with Hino’s reputation, safety was a top priority for the company’s engineers when redesigning the vehicle. The new Hino 300 Series includes cutting-edge features such as an Emergency Guard Impact Safety (EGIS) cab, SRS airbags for drivers and passengers, a collapsible steering column, Antilock Brake System (ABS), a dual-circuit hydraulic service brake, and exhaust brake. The vehicle also incorporates the upgraded SAE J1939 CAN-Protocol, which provides a common and exclusive protocol language that is compatible with a variety of telematics systems across commercial vehicle manufacturers. This enables swift troubleshooting and helps to implement predictive maintenance for increased vehicle up-time.

The Hino Motors Middle East (HMME) FZE regional office is located in Jebel Ali Free Zone (JAFZ), Dubai. The company also operates a technical training facility in Sharjah Airport International Free Zone (SAIF Zone) and a parts depot in Dubai World Central (DWC), ensuring that customers enjoy customized total support and best-fit products, in line with Hino’s ‘total support’ philosophy.