GROHE wins four Iconic Awards ahead of the opening of imm cologne

GROHE Blue® Home water system recognised for innovation with BEST OF THE BEST Iconic Award: Interior Innovation

 GROHE recently announced that it has received the BEST OF THE BEST Iconic Award for GROHE Blue® Home, its innovative water system that delivers filtered and carbonated water directly from the tap. This is one of four Iconic Awards won by GROHE, which has been accepted by Michael Seum, GROHE Vice President Design, ahead of the opening of imm cologne.

Awarded by the German Design Council, the Iconic Awards recognise the most innovative products and this year there were hotly contested with more entries than ever before. Given the stiff competition GROHE is particularly pleased that the ground-breaking design and features of the GROHE Blue® Home were recognised by the BEST OF THE BEST Iconic Award: Interior Innovation.

“I am very proud to be accepting the BEST OF THE BEST Iconic Award: Interior Innovation for GROHE Blue® Home. This product is really changing the way water is delivered to consumers’ homes. It is easy to install and makes it simple for consumer to get high quality still or sparkling drinking water directly to their tap. By cutting down on bottled water consumption it also helps to reduce waste and protect our environment. The Iconic Awards are highly regarded within the industry, so we are honoured that the expert judging panel selected the GROHE Blue® Home as the BEST OF THE BEST”, explains GROHE Vice President of Design, Michael Seum.

An innovative and sustainable solution for modern homes

The GROHE Blue® Home is a water system that perfectly meets the needs of the modern home. It combines a tap with a cooler and an integrated filter and carbonator to deliver perfectly chilled still, medium or sparkling water directly from the tap. Thanks to its slim design it can even be fitted into small spaces. Compared to premium bottled water GROHE Blue® Home cuts drinking water costs by up to 60 percent, while total carbon emissions are reduced by about 80 percent compared to bottled water.

GROHE also won Iconic Awards in the Interior Innovation – Bathroom and Wellness category for the following products:

Sensia Arena – Shower Toilet

The new generation of shower toilets offer ultimate freshness and meet all your needs of a perfect personal hygiene. This is pure intelligent care.

AquaSymphony – Multispray Showerhead with Light and Sound

The probably most luxurious shower in the world AquaSymphony is a multifaceted personal SPA that plays with water, creating liquid harmonies. It embodies the perfect fusion between latest SPA technologies and digital innovations for personal luxury every day.

SmartControl – Shower System 

The innovative GROHE SmartControl technology lets you choose your preferred spray pattern and adjust the water flow as desired. Operation is simple and easy for all the family - including children. That's Smart.

This brings GROHE’s total number of Iconic Awards for 2016 to four, recognising the range of innovative products it has brought to market.

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About GROHE

GROHE is the world’s leading provider of sanitary fittings and a global brand, dedicated to providing innovative water products.

For many decades, GROHE has been committed to the brand values of technology, quality, design and sustainability that all illustrate GROHE’s commitment to creating exceptional experiences and to delivering “Pure Freude an Wasser”. With its engineering, innovation and design activities firmly anchored in Germany, GROHE products bear the badge of quality “Made in Germany”, ultimately strengthening the customers’ confidence in the brand. All plants of the GROHE manufacturing network make use of high-precision production engineering to ensure compliance with consistently high GROHE standards. This way GROHE ensures that its products live up to the most uncompromising demands in terms of workmanship and functionality.

Over the past ten years alone, the success of GROHE has been confirmed by more than 240 design and innovation awards as well as several top rankings as one of “Germany’s most sustainable major companies” and the CSR-Award of the German Federal Government 2017. Numerous high-profile projects around the globe are fitted with GROHE products, testifying to architects’, designers’ and developers’ preference for the brand.

GROHE is part of the LIXIL Group Corporation, a publicly listed company on the Tokyo Stock Exchange. LIXIL is the global market leader in the sanitary ware industry, managing a broad portfolio of well-known household brands such as GROHE, American Standard, and INAX. It is also Japan’s leading provider of housing and building materials, products and services.